Part of having a niche is passion… And you can’t deny Aaron Kaufman’s passion! What do you get when you mix passion and focus? An awesome niche!! This week I interview Aaron Kaufman, the creator of The KW Effect training program. Aaron has dedicated his career to helping Keller Williams agents understand the Keller Williams way of business and to teach agents how to recruit other like minded agents. It doesn’t hurt that they can collect a nice residual income from profit sharing from it as well! Aaron and I discuss the hows and the whys of building wealth through the Keller Williams Profit Share model. We also go deep into the importance of finding something you are truly passionate about and how to make it your own. Aaron is one passionate guy, and from the success he’s had, you can see why! We talk about how he’s designed his business around his lifestyle and allowed him to live the life he wants and teach agents to do the same. For those of you who may not know, Aaron was there to help coach me when I was starting The Niche Agent as well. He gave me some great insights and tips to get it started. Even if you aren’t a Keller Williams agent, there is lots to be learned from this episode of The Niche Agent. Aaron shares some invaluable insights into what he’s learned over the years speaking to thousands of agents. So don’t miss this episode! Listen/Download Audio File Here: Standard Podcast Play Now | Play in Popup | Download (1645) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Aaron Kaufman is a KW Growth Coach out of Atlanta, Ga., who has personally sponsored over 400 agents to KWRI. His online recruiting system (moving-careers.com) has helped sponsor over 1,400 agents to KWRI since 2005. 7 of the past 9 years, either Aaron or one of his recruits, has won The Growth Partner of the Year (Top Sponsoring Agent) for all of KWRI and he is in the Top 100 annual KW profit share earners. Aaron teaches his innovative profit share class, The...
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What can you learn from nearly 500,000 phone calls? A LOT! Andy Herrington and I discuss the importance of phone skills for your business. If you have ever had a fear of the phone or thought that you couldn’t get good on the phone, you need to listen to this weeks interview with Andy Herrington from Powerhouse Coaching. Andy and I go deep into talking about the importance of sales on the phone, and how to convert any type of lead. We talk about the best times to call, things you should never say over the phone, how to stay focused and a number of other important things agents need to learn to ensure success on the phone. Andy is also going to be giving away a copy of both of his books: Powerhouse Dialing and the companion script book. Just make sure to listen to the episode to find out how you can win!! And everyone who enters to win will also get a copy of his ebook – “20 Vital Tips to Increase Lead Conversion”. Just listen to the episode to find out how you can get your copy of the ebook and also enter for a chance to win his two very powerful books. If you have ever had call reluctance, wanted to increase your phone skills, get more out of your leads, become more efficient on the phone or just wanted to learn more about sales on the phone, than this is the episode for you. Listen/Download Audio File Here: The Niche Agent - With Guest Andy Herrington (Episode 17) [ 42:48 ] Play Now | Play in Popup | Download (1151) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: With a solid background in real estate, Andy Herrington was a member of three top producing teams (Craig Proctor Team, Dan Plowman Team and Tom & Diane Mitchell Team) before becoming a Full Time Real Estate coach in 2008. The teams that Andy has been a member of averaged over 350 transactions per year and placed #1 on the Toronto Real Estate Board 5 times. Andy has done everything from Listings...
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Do your words matter? I ask Chris Barr from Barr Direct and he KNOWS they do! This week I interview Chris Barr from www.BarrDirect.com about his work as a copywriter. We go deep with the importance of properly crafting the right offers, branding yourself, getting the right message in front of the right people. Chris works for an Inc 5000 company as a marketing executive. He eats breathes and sleeps marketing, so he has a thing or two to share with the listeners of The Niche Agent. If you think your marketing material may be a bit stale, or would just like to learn more about the importance of copy writing and your business, then this episode is one you surely won’t want to miss. Chris even created a page just for The Niche Agent community if you need help with your copywriting. You can find that below the interview. Listen/Download Audio File Here: The Niche Agent - With Guest Chris Barr (Episode 16) [ 40:40 ] Play Now | Play in Popup | Download (1642) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Chris Barr is a veteran copywriter with a degree in English from Christopher Newport University. In addition to his work as a copywriter, Chris is a senior marketing executive for an Inc.5000 marketing company located in the United Sates. His work and contributions are featured in publications and marketing campaigns spanning virtually every industry. I have brought on Chris as one of our preferred partners as well. You can check out Chris’s work at Barr Direct, he has created a special page just for The Niche Agent. www.BarrDirect.com/TheNicheAgent. So if you are thinking you just need some help with some of your copy writing or would like to take your marketing to the next level, be sure to connect with Chris today! To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or...
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Missile Bases?!? Not the type of castles you think of… No, I’m serious… They sell Missile Bases! This week I interview the most interesting guests we have had on the show so far. They take their niche to the next level. It just so happens that that next level is underground in re-purposed military missile bases. I chat with Edward Peden and Leigh Ann Fulkerson about their love and passion: Missile Bases. We go deep (no pun intended) with the topic of their niche and talk about the ins and outs of how they not only mastered their niche, but also carved it out and created it! If you have ever worried that you will lose business by focusing on your niche, this episode will dispel that myth. Find out how Edward Peden took the business from an unknown niche to completely dominating it. And then listen in as Leigh Ann talks about the next evolution of 20th Century Castles and the future of their niche. No matter what area of real estate you are in, you need to listen to this episode. I promise you won’t be disappointed. Read more about Edward and Leigh Ann and how you can find out what they are up to below the video. Listen/Download Audio File Here: The Niche Agent - With Guest 20th Century Castles (Episode 15) [ 56:29 ] Play Now | Play in Popup | Download (1750) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Edward Peden and wife, Dianna Ricke-Peden, live in an Atlas E site near Topeka, Kansas. Over the last 20 years, they have lovingly transforming a structure designed for war and destruction into a warm and inviting home, they call “Subterra Castle.” Because of the outpouring of interest from the media and other people who desired to purchase similar properties, in 1995 they formed their company, naming it “20th Century Castles, LLC” as a way of saying that missile bases are the 20th Century’s version of European castles. Ed is an historian, former public school teacher, and a self-admitted “workaholic.” He has personally been into more than 70 different sites in varying...
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Permission. How do you define it? Webster’s Dictionary says that permission is defined as “The right or ability to do something that is given by someone who has the power to decide if it will be allowed or permitted”. When it comes to dominating your niche, permission is the key to massive success. It shouldn’t be an optional thing, it should be the key to your marketing. Just stop for a second and imagine yourself as a consumer. “Sales Person A” decides he is going to call you at random times, send you unwanted junk mail on a continual basis, sign you up for his e-newsletter because he thinks you would probably like it and he figures since you haven’t replied to anything he’s sent in the last year he should double his efforts next year to make sure you reply. “Sales Person B” on the other hand is smart. She connected with you in a mom’s networking group. The two of you chatted about mutual interests, you felt a connection and when she asked if you would be interested in getting information on a monthly basis about cost saving ideas and some fun activities, you happily obliged. “Sales Person B” has been sending you useful things that you actually WANT to receive and has been helpful over the last year after gaining your permission to send you valuable information. So if you were the consumer, would you prefer to work with “Sales Person A” or “Sales Person B”? Wait, did I really just ask that? We all know you would pick B! (Or at least most would…) This shows the simplicity of permission marketing at its core. People want to work with people that they know, like and trust. And one of the easiest ways to do this is to get permission to stay in front of them. If you haven’t yet, I strongly suggest reading Seth Godin’s book Permission Marketing. It is an amazing insight into the importance of building that trust and gaining their permission. If you do any type of direct marketing, farming, internet marketing or client follow up marketing (basically most real estate marketing) I think you need to take...
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Are you wondering if farming is right for you? Check out how Jenny Wemert has dominated her market by starting with a small farm area. This week I interview Jenny Wemert from Keller Williams in Orlando. Jenny has certainly made the “farming” niche her own. She has not only built a very successful business for herself, she’s crushing the competition. With $60 million in sales last year alone, you can see that she doesn’t mess around. Jenny and I chat about how she’s grown her business from being new to Orlando and starting a farm of 400 homes to taking over close to 10,000 homes now. Jenny shares some of her inside secrets as well as some of her struggles with growing her business. Making this one of the best episodes for agents who are looking at crushing their farm. And don’t be afraid to share this episode! 🙂 Listen/Download Audio File Here: The Niche Agent - With Guest Jenny Wemert (Episode 14) [ 33:12 ] Play Now | Play in Popup | Download (1794) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: As CEO of the Wemert Group in Orlando, Jenny Wemert has led her team of 16 to become one of the best real estate teams in the country. Year after year, while serving the East Orlando area, Jenny has seen her team’s numbers increase despite the ever-fluctuating housing market. Part of her success has been related to the influx of people who have relocated to the area searching for higher paying jobs. However, Jenny credits her and her team’s knowledge, experience and desire to provide the highest quality customer service to their continued success. Leading such a large group of people and getting them to all buy in to same goals and vision is difficult for most people to accomplish, but not Jenny. Before getting into real estate, Jenny was leading students toward a brighter future as a 7th grade teacher. Even though Jenny enjoyed teaching, she felt drawn to real estate. “I grew up in a family of Realtors including my father and step-father, but it wasn’t until 1999 that I realized I...
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