Lisa Archer might just be on her way there… This week I interview Lisa Archer from Live Love Realty with Keller Williams in Charlotte North Carolina (And a number of other areas!) Lisa and I discuss her success with her team’s expansion. At the time of the recording Lisa has moved her (very successful) team and systems into 8 different markets. And she has no plans of stopping! Unless you have been living under a rock, then you have most likely heard of Lisa Archer, The Geeky Girls or her Live Love Realty brand. With less than a decade under her belt, Lisa and her team have taken the real estate world on full force and built an incredible team and business to be reckoned with. If you are interested in finding out more about the expansion models that are making waves in this business and want to find out how you can apply these models to your team or just want to hear about the future of the industry, then this episode is for you! Listen/Download Audio File Here: The Niche Agent - With Lisa Archer (Episode 33) [ 29:33 ] Play Now | Play in Popup | Download (1127) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Lisa Archer Realtor, Internet Marketing and Social Media/Tech Trainer/Speaker, and Geeky! Lisa is a licensed NC Realtor and co-owner of Live Love Realty of Keller Williams Realty. She has spoken at Agent Reboot, ReTechSouth, Inman Connect, & Keller Williams Mega Camp and Keller Williams Family Reunion among numerous other real estate events. Named as one of Inman News 100 Most Influential in Real Estate 2013 and 2014. If you would like to connect with Lisa you can find her on her website at www.LiveLoveRealty.com on Facebook On Twitter or email her CEO of agent expansion at DeniseLiveLoveRealty@gmail.com To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about...
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Ask Ted Peterson! That’s his niche… This week I interview Ted Petersen about his role with SportStar Relocation. As the name suggests, Ted and his team of agents specialize in working with high profile sports stars and provide top notch service for these exceptional athletes. We take you from his beginnings in the publishing industry to how he became the executive vice president of SportStar Relocation and running his own branch in Arizona where he has built an entire business around working with professional athletes. In this episode Ted helps break down some of the myths and misunderstandings of working with professional athletes and explains that they are just regular people. They just have different needs and require a different approach than “typical” agents usually provide. Ted shares some of his strategies for finding, servicing and keeping these top athletes as clients and how you can be a part of it. As well as how you can build a luxury real estate business at the same time. This episode has a ton of great takeaways and valuable insights from an industry leader. If you are into sports, luxury homes, becoming a better real estate agent or just love this podcast, then I’m leaving the ball in your court to watch this episode! (See what I did there? haha) Listen/Download Audio File Here: The Niche Agent - With Ted Petersen [ 36:52 ] Play Now | Play in Popup | Download (984) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Ted Petersen Ted Petersen of Russ Lyon Sotheby’s International Realty in Scottsdale, Arizona is an agent whose extensive experience in the Professional Athlete industry truly sets him apart in a crowded real estate market. Acting as Executive Vice President of SportStar Relocation (Manhattan Beach, CA) and President & CEO of SportStar Relocation Arizona – 100% of Ted’s daily real estate efforts are focused around the professional athlete industry and locating Luxury Properties this unique clientele demands. Ted founded SportStar Relocation Arizona to deliver superior Real Estate & Concierge services for his professional athlete clients in Arizona. As a result of his local athlete relationships and connections –...
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Become a PR Expert and watch your real estate niche grow! Are you a real estate expert? You may be, even if you’ve never thought of it. A lot of real estate agents may see them as real estate professionals but never think of themselves as “experts” in their area. You may not be aware, but the media is always looking for an expert opinion when they are working on stories. Do you want to get free exposure, position yourself as an expert and grow your business? Then you need to become a “PR Expert”. How do you bridge the gap between your being a typical agent and being seen as an expert? If you want to do this effectively you need to be watching for any potential breaking stories in the media. Obviously you want to follow ones that are related to your expertise. For example, if you do a fair bit of multi-family properties and you know there is a shortage in housing, then contact contact a local reporter and offer advice on the best places to find rentals. Or if you sell waterfront homes and you know there is water shortage, reach out to your local media outlets to show them ways you can save on water and still keep your waterfront beautiful. The key to the success of this is to not talk about YOUR business, but offer useful information with possible solutions to the problems and the best ways to accomplish it. If they like the information enough, the newspaper or TV station might air your information. You can now start being seen as an expert, and if it was good enough information the next time something happens, you will be one of their go to sources. Media outlets are starved for good stories. They are always looking for fresh content and new ideas. Another way to get in as an expert is to write articles. This is a technique I have used in the past and have had a lot of success with it. I wrote real estate articles for a couple of magazines and online publications. They were more than happy to publish my information. Again, the key...
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And Jacqueline Pennington tells us why Millennials are a smart move! This week I interview Jacqueline Pennington of RE/MAX in Cobourg. Jacqueline shares with us why she has made the “millennials” (aka Gen Y) a staple of her business and why you should too. We discuss the ever changing millennial market and ways you can increase your business by catering to this up and coming (and profitable market). As a millennial her self, Jacqueline saw the need to not only connect with her own generation, but also the chance to build a solid real estate niche based around working with this generation of buyers and sellers. If you don’t know who the millennials are or are wondering how you can tap into this market, then this episode is one you surely won’t want to miss. Listen in right now as Jacqueline shares some of her insights and techniques to cracking this market with The Niche Agent audience! Listen/Download Audio File Here: The Niche Agent - With Jacqueline Pennington (Episode 31) [ 26:36 ] Play Now | Play in Popup | Download (1309) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Jacqueline Pennington Jacqueline is in her 6th year of Real Estate and is a Broker with RE/MAX Lakeshore Realty and serves the communities of Cobourg and Port Hope. She is a member of the OREA Young Professional Network, and previously served as a Director for her local real estate association. Jacqueline is passionate about giving back to her community and volunteers for numerous community organizations. Her love of the community inspired her to create a social media project called “Life in Northumberland” that promotes local small businesses & charities. In 2013 Jacqueline was recognized as one of RE/MAX Ontario-Atlantics “Top 30 women under 30” and is the recipient of the Port Hope Chamber of Commerce Business Excellence Award for “Entrepreneurial Spirit”. Jacqueline is also a new Mom and blogs about her journey as a “Mompreneur”. The best way to connect with Jacqueline is at www.JacquelinePennington.com or connect with him on Facebook or on Twitter To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In...
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Are you weird? Today’s post is a bit different than my typical blog post where I share tips and ideas on how to grow your real estate business. I recently listened to an audio book by one of my favourite marketers, Seth Godin, called “We Are All Weird – The Myth Of Mass And The End Of Compliance” The core of the book wasn’t anything new to me, as I’m a big believer in niches (as you’d imagine) already. But it really struck home as to WHY niches are becoming a bigger and bigger thing and why the “norm” isn’t so normal any more. Seth really goes deep into why we are changing and how the last hundred years have beenan anomaly in terms of the real world. The premise?… People aren’t the same. We don’t all come from one mold. The last hundred years, marketers and businesses have tried to force everyone into buying the same things, do the same things and thinking the same things. But human nature is smarter than that. We humans have a funny knack of doing what we want. Once the internet was at our finger tips, it changed everything. There are no longer “the masses”. There are now tribes of people who don’t fit that normal mass and we are quite happy about it. The old school businesses and marketing companies are not… I’m not going to give you the coles notes of the recording, because I think its worth spending the time yourself and listening to. Let me know what you think about it? What are your thoughts? Do you agree? What makes YOU weird? To you and your niche, Ryan Smith – The Niche Agent...
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