How much are newsletters worth? Linda Schneider and I discuss the value and importance of newsletters for your real estate business. As a business coach, I can tell you that one of the things many agents struggle with is constant and consistent communication with their past clients and sphere. One of the best ways to do that is with a monthly newsletter. Linda, the newsletter Goddess (my words!), shares her insight and years of experience with newsletters. We discuss the importance of a properly crafted newsletter and the value it can bring to your business. If you aren’t using a newsletter in your business, you should. Its a very simple and effective approach to growing your business and getting more referrals. Who should you send it too? What kind of content should you have? Should you use an online newsletter or a hard copy? Listen in and find out Linda’s advice. There is so much valuable information in this episode you won’t want to miss! We also have an awesome opportunity for all of The Niche Agent listeners, Linda has agreed to give away 2, full year subscriptions to her insanely valuable newletter services to 2 lucky winners. All you have to do is go to the site and check out the newletter template and let her know you heard about it on The Niche Agent. Two winners will get this awesome service for free. And if you don’t win… Buy it anyways. Its incredibly valuable and very inexpensive. Check it out here: www.FastNewsletters.com Listen/Download Audio File Here: The Niche Agent - With Guest Linda Schneider (Episode 20) [ 34:02 ] Play Now | Play in Popup | Download (1658) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Linda Schneider is a strategic thinker and innovative Training & Development professional with 20 years of high productivity in multiple environments. In her past she has designed and delivered dynamic large-scale seminars, webinars, and classroom training for international audience of real estate agents, financial planners, and insurance agents. Some of her past job roles include: Developed courses in business acumen, lead generation, sales skills, marketing and transaction...
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Think meeting a woman at a bar can change your career? It sure did for Kevin Baker! You are probably wondering what the heck I’m talking about… Kevin Baker shares his story how meeting a woman at a bar not only changed his business, but changed his life. After realizing that people couldn’t find him on Google, Kevin set out to change that. He learned how to use online SEO and other marketing ideas to grow his business. We talk about his big “Ah-ha” when he learned to combine direct response marketing with online tools to put his business on auto pilot. Learning to generate business while in your sleep is the dream of most agents, and Kevin has created a system that is generating him hot leads and a lot of business from this tactic. He found out 50 percent of his business came from a few condo buildings in his area online. This was the big eye opener for him and his business. Listen to this episode to hear some of the insights and valuable take-aways that Kevin and I discuss in this weeks episode. Listen/Download Audio File Here: The Niche Agent - With Guest Kevin Baker (Episode 19) [ 32:45 ] Play Now | Play in Popup | Download (1597) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Being a Realtor since 2001, Kevin’s business has steadily grown to what is now a thriving group of individuals able to fulfill every clients needs. Specializing in residential and residential investment property, Kevin has also surrounded himself with a great team of individuals that can handle leasing, commercial as well as all facets of residential real estate. With his customized marketing plan, Kevin covers all the bases by providing print, direct mail and an extensive online marketing package that is second to none. Through social networking, blogging, etc he is able to drive traffic to his sites to give his sellers ultimate exposure for their property. You can check out what Kevin is up to on his site at www.KWHomeTeam.ca or find him on Facebook at www.Facebook.com/KevinBakerRealEstate or on Twitter at @KevinBakerRealEstate To you...
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Part of having a niche is passion… And you can’t deny Aaron Kaufman’s passion! What do you get when you mix passion and focus? An awesome niche!! This week I interview Aaron Kaufman, the creator of The KW Effect training program. Aaron has dedicated his career to helping Keller Williams agents understand the Keller Williams way of business and to teach agents how to recruit other like minded agents. It doesn’t hurt that they can collect a nice residual income from profit sharing from it as well! Aaron and I discuss the hows and the whys of building wealth through the Keller Williams Profit Share model. We also go deep into the importance of finding something you are truly passionate about and how to make it your own. Aaron is one passionate guy, and from the success he’s had, you can see why! We talk about how he’s designed his business around his lifestyle and allowed him to live the life he wants and teach agents to do the same. For those of you who may not know, Aaron was there to help coach me when I was starting The Niche Agent as well. He gave me some great insights and tips to get it started. Even if you aren’t a Keller Williams agent, there is lots to be learned from this episode of The Niche Agent. Aaron shares some invaluable insights into what he’s learned over the years speaking to thousands of agents. So don’t miss this episode! Listen/Download Audio File Here: Standard Podcast Play Now | Play in Popup | Download (1512) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Aaron Kaufman is a KW Growth Coach out of Atlanta, Ga., who has personally sponsored over 400 agents to KWRI. His online recruiting system (moving-careers.com) has helped sponsor over 1,400 agents to KWRI since 2005. 7 of the past 9 years, either Aaron or one of his recruits, has won The Growth Partner of the Year (Top Sponsoring Agent) for all of KWRI and he is in the Top 100 annual KW profit share earners. Aaron teaches his innovative profit share class, The...
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What can you learn from nearly 500,000 phone calls? A LOT! Andy Herrington and I discuss the importance of phone skills for your business. If you have ever had a fear of the phone or thought that you couldn’t get good on the phone, you need to listen to this weeks interview with Andy Herrington from Powerhouse Coaching. Andy and I go deep into talking about the importance of sales on the phone, and how to convert any type of lead. We talk about the best times to call, things you should never say over the phone, how to stay focused and a number of other important things agents need to learn to ensure success on the phone. Andy is also going to be giving away a copy of both of his books: Powerhouse Dialing and the companion script book. Just make sure to listen to the episode to find out how you can win!! And everyone who enters to win will also get a copy of his ebook – “20 Vital Tips to Increase Lead Conversion”. Just listen to the episode to find out how you can get your copy of the ebook and also enter for a chance to win his two very powerful books. If you have ever had call reluctance, wanted to increase your phone skills, get more out of your leads, become more efficient on the phone or just wanted to learn more about sales on the phone, than this is the episode for you. Listen/Download Audio File Here: The Niche Agent - With Guest Andy Herrington (Episode 17) [ 42:48 ] Play Now | Play in Popup | Download (1005) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: With a solid background in real estate, Andy Herrington was a member of three top producing teams (Craig Proctor Team, Dan Plowman Team and Tom & Diane Mitchell Team) before becoming a Full Time Real Estate coach in 2008. The teams that Andy has been a member of averaged over 350 transactions per year and placed #1 on the Toronto Real Estate Board 5 times. Andy has done everything from Listings...
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