So you want to give back to the community AND grow your business? Listen in as I interview Asif Khan and how he has done just that! Asif Khan and I met last year while doing a panel for ReBar West End. I was leading the panel about community involvement and growing your business. I was impressed with his dedication to his passion and how he has made it a major part of his business. Hockey, kids and real estate. He has seamlessly built these things into his life and has been reaping the rewards both financially and personally since hes started. Averaging over 40 hours a week of giving back, you probably wonder how Asif has the time to run a business. Listen in to this week’s episode to hear how he has truly mastered an amazing work/life balance. Listen/Download Audio File Here: The Niche Agent - With Guest Asif Khan (Episode 13) [ 28:59 ] Play Now | Play in Popup | Download (1542) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: As a sales representative with Re/Max All-Star Realty Inc. Brokerage since 2005, Khan works and plays in the town he’s lived in for over 30 years. As a father of 3, Khan is very active within the community. A member on the parent council committee at Unionville Meadows, he organizes fundraising. Khan also donates a portion from each sale to The Children’s Miracle Network. He also sponsors the SUCA annual fair, as well as a hockey team in the Markham-Stouffville Girls Hockey Association, and coach a Timbits hockey team. Asif Khan participates in the Markham-Stouffville Homes show, and he also conducts educational seminars for local TD Canada-Trust and RBC branches on the Real Estate Market and Investment Opportunities. Thriving on the challenge of discovering new and innovative ideas to sell properties faster, Khan loves making the real estate process and experience enjoyable and stress free for clients. If you’d like to connect with Asif Khan you can connect with him on Facebook Or follow him on Twitter @RemaxAllStar or give him a call on his cell at 416-985-5426 To...
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Niches and USP’s go hand in hand… Competition… Does that word scare you or engage you? Unless you have been living under a rock, you are aware that there are many different things/people competing for your real estate business. It could be other agents, other offices, online services providing discount real estate services or private sale companies. Thinking about competition can make some agents stomach curl. What about you? A lot of agents think competition is a bad thing – and if you are thinking of competition the way most agents do, it is! Trying to “fight” your competition head on usually is a constant uphill battle. But what if you looked at it from a different angle? What if you learned to service your clients by learning from your competition and were able to help them in a “unique” way? (That’s kind of the premise of the entire Niche Agent concept…) You can use this strategy to not only blow your competition out of the water, but not even worry about them! So you are probably asking… How the heck do I make my real estate business unique? Lets look outside our industry for a second to give you some insight. If you haven’t read the book “The Blue Ocean Strategy” I highly suggest you do! In the book they looked at the circus industry. As years past, sales and interest were weaning. Other circus acts thought that more animals or “big name” performers would provide the needed boost. These things just added more cost, and didn’t even really increase their bottom line. Then along came Cirque Du Soleil. They realized the performance was what mattered. They got rid of the animals, focused on the “artistic” approach, and then charged a premium. They weren’t trying to appeal to kids. They weren’t trying to make their money from selling peanuts and souvenirs. They basically created their own “blue ocean”. Rather than competing against circuses, they created their own market and left them in the dust. That is a great example of a Blue Ocean Strategy – or a Unique Selling Proposition (U.S.P.)! So how do you create a USP for your real...
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Want to tap into one of the largest real estate niches out there? Chris Newell and I talk about the Senior’s Niche and how you can get started! Chris Newell and I have a great chat about some of the great things that The Accredited Senior Agent is up to. As the CEO and owner of The Accredited Senior Agent, Chris Newell has a tremendous insight into the seniors market and what you can do to make this a part of your niche marketing plan. Listen in as Chris and I discuss some of the road blocks and also some of the amazing advantages you have when working the seniors market. If you have thought about making this part of your business, this episode is not to be missed! Listen/Download Audio File Here: The Niche Agent - With Guest Chris Newell (Episode 12) [ 27:55 ] Play Now | Play in Popup | Download (913) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Chris Newell – Course Instructor & President/Owner of The Accredited Senior Agent Chris Newell is the President and Owner of The Accredited Senior Agent program, an association of more than 1,750 real estate professionals across Canada who specialize in helping Boomers and Senior’s in their moving process. Through this position, Chris is able to live his passions of teaching and learning, on a daily basis. The Boomer and Senior real estate markets are evolving far more than any other segment of the market, requiring daily learning, in order to help the members raise their level of understanding and service. This learning is taken into the classroom on a weekly basis and shared with both new students and returning members alike. In his previous work as a coach to real estate professionals, mortgage agents, and independent sales professionals, Chris Newell brought a wealth of experience to the relationship. For independent sales professionals, it was his own experiences in the world of retail and online sales. For mortgage agents, it was his experience and education as a mortgage agent licensed in Ontario, Canada. For real estate professionals, Chris Newell brought the experience gained from being a licensed...
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Don’t think its possible to work less and make more money? Find out how Kelley Skar has revolutionized his business! In this episode of The Niche Agent, I interview Kelley Skar. We discuss his new position at Repree and some of the great advancements the company has made. Kelley and I also delve into the importance of technology and real estate. Kelley and I discuss some of the things he has implemented into his business that has given him much more freedom of time and allowed him to gain more control of his business. If you haven’t heard of Kelley, you need to check out what he is up to! You won’t be disappointed… Listen/Download Audio File Here: The Niche Agent - With Guest Kelley Skar (Episode 11) [ 33:43 ] Play Now | Play in Popup | Download (1640) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Kelley is originally from BC but is proud to call Calgary his home for the past 11 years. He has mastered the best ways to use online channels to streamline his business more efficiently and profitably! Kelley has digitized his entire marketing, servicing and tracking activities to have more time and make more sales. That’s important to Kelley, as he is the dad of twins, so maximizing his work time to be with his family is not only important, it’s a priority! Kelley is also the Chief Marketing Officer for Repree, North America’s most robust paperless solution for real estate agents. This position allows him a venue to show his true passion for helping real estate agents grow their own businesses by streamlining and becoming more efficient through the paperless process. You can connect with Kelley on Facebook at http://fb.com/kelleyskar and follow him on Twitter: @kelleyskar or @repree_now you can also follow one of his many blogs at http://blog.repree.com To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche...
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Want to invest in your business?! Listen to this episode with Mark Loeffler and see how he built his business with investment properties! In this episode of The Niche Agent, I interview Mark Loeffler. Mark has been investing in real estate since a young age and realized he could mix his investments with his business and decided to get into real estate. Mark quickly launched his real estate career and has ranked as the top individual agent with Keller Williams in Canada. He is now in the midst of growing his team and expanding his real estate further. Mark learned that if you want to master your niche, you need to become the “expert” and has authored 2 books on flipping real estate and rent to own properties. Check out this week’s episode and learn how Mark has used his niche in the investment side of real estate to become a mega agent. Listen/Download Audio File Here: The Niche Agent - With Guest Mark Loeffler [ 23:04 ] Play Now | Play in Popup | Download (1611) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Mark is an experienced sales representative with Keller Williams Edge Realty Brokerage with extensive experience in all facets of the business. A graduate of the University of Western Ontario, Mark has been a real estate investor for more than 14 years, buying his first investment property at 19 years of age. His portfolio now comprises more than 50 properties, and he has been featured in Canadian Real Estate Magazine and has appeared on numerous TV and radio programs. He is author of two bestsellers –Investing in Rent-to-Own Property – A Complete Guide for Canadian Real Estate Investors, Fix & Flip The Canadian How To Guide for Buying Renovating and Selling Property for Fast Profit and has helped educate hundreds of investors in his own series of seminars. Mark has parlayed his passion and expertise in real estate into becoming a fully licensed residential and commercial sales representative, helping countless other Canadians realize their dreams of property ownership. You can find out what Mark is up to on his website www.MarkLoefflerTeam.com To you and your niche,...
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Are you wondering “What are Niche Content Sites”? You have probably heard it, and it couldn’t be truer today. “Content Is King”… and that isn’t going to change anytime soon. As long as there is the internet, this tried and true strategy will be important. The internet is basically a collection of content that is interconnected. So you would be crazy to not build your niche site based on great content. Let me ask you this: Why do people even go on line? You probably know the answer, and that is INFORMATION! It may be entertaining information, engaging information, educating information… Whatever it is, it’s for information. So knowing that, I want you to take a look at your website right now. If you aren’t in front of it, close your eyes and think about your site. How much engaging and informative content do you have on your site? If you don’t have much, you probably aren’t getting the results you were expecting from your site. Am I right? If you are smart enough to realize you need to focus on a niche, like the rest of The Niche Agent fans have, then you will begin to understand the importance of having a niche content site for your real estate niche. Your success online (and even in general) will be greatly increased by the quality of content you create and share with your niche. Not sold yet? Here are 3 critical reasons you should be focused on creating a niche content site: 1) Google LOVES Them Unless you have been living under a rock (unless your niche is cave homes) you have probably realized how important it is to be ranked well with Google, and other top search engines. Google LOVES good content. As the developers of Google have gotten smarter and cracked down on people abusing unethical SEO tactics, they have put more and more of an emphasis on quality content. The more ***HIGH QUALITY*** content you have, the greater the chances of you being ranked well on the search engines. The more pages you have the higher chance of getting exposure. Quality and relative content is key. Don’t forget...
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