Want more business? Go local!
Mark Chyz and I discuss how you can use local marketing to get big results. This week I interview Mark Chyz of CM2 Media (one of The Niche Agent’s partners) and we discuss the importance of using localized marketing strategies for your real estate niche. We delve into usable on-line marketing strategies that agents can apply to their business. With so many take aways from this episode, some of the important topics we cover are: the future of on-line marketing, mobile marketing strategies and SEO best practices for your niches. Another strategy we discuss is guerilla marketing and we give you some practical tips that will help you actually reach your audience. If you are looking to ramp up your on-line and localized marketing game, then this is an episode for you. Be sure to check out what Mark is up to with his company CM2 Media and reach out to him for your localized marketing needs. Listen/Download Audio File Here: The Niche Agent - With Guest Mark Chyz of CM2 Media (Episode 25) [ 31:54 ] Play Now | Play in Popup | Download (1853) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Mark Chyz is the president and owner of CM2 Media. They are a service based agency that will help your business get noticed! They specialize in web design, graphic design and video production. At Cm2 Media they believe your business should be measured by how well it performs. Every client is unique. Every client has their own history, circumstance and ambition. Every client deserves attention to the details that lead to a successful future. Passion, inspiration, creativity & expertise drive the production of their work. CM2 Media strives to create original & outstanding design across a wide range of print and digital media. Brand/logo design, advertising, brochures, websites, illustration, trade-show displays, PPT and Flash presentations, business cards & stationery are some examples of the diverse range of work they produce. Don’t forget to check out CM2 Media and like the Facebook page as well: www.Facebook.com/CM2Media Or call Mark directly at 519-981-3090 To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreDo Referrals Just Happen?
No! And Michael J. Maher shows you what you can do about it… This week I interview the amazing Michael J. Maher about his love and passion of referrals. Michael has been called “The Most Referred Agent In The World”, so when he speaks about referrals, you listen! Michael and I go deep into what a referral is, how do you get them, and how to build your business around them. We do a bit of a role play session where Michael actually digs deep into how he can help me grow The Niche Agent and how he can help give referrals. In return, he shares amazing scripts that you can use TODAY to build your referral business. We had a lot of fun recording this episode, but its jam packed with a ton of amazing insights and helpful information from the referral specialist himself! 🙂 I made a promise to Michael on the show that I would help him hit his goal for referrals, so as loyal Niche Agent listeners and a thank you for being on the show, Michael is doing a FREE webinar for you! Referral Guru Discloses Secrets to REALLY Getting 100s of Referrals Every Year Referral Guru and #1 Bestselling Author, Michael J. Maher discloses the secrets to getting 100’s of referrals every year. As North America’s Most Referred Real Estate Professional, Maher shares his best strategies and many of these will positively shock you. You will learn the first step to getting massive amounts of referrals. Learn the truth about databases, and how to orchestrate referral conversations and referral opportunities. Just head over to www.FreeBonusWebinar.com and register, as its only a couple days away! (Plus you get The Housewarming Party System for FREE(a nearly $500 value) for REGISTERING! Listen/Download Audio File Here: The Niche Agent - With Guest Michael J. Maher (Epsiode 24) [ 40:10 ] Play Now | Play in Popup | Download (1973) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest “America’s Most Referred Real Estate Professional”, Michael J. Maher is dedicated to helping agents earn a better living and live a better life. He rocketed to the top of the profession quickly netting over $1 MM in just his third year of real estate. With the trademarked slogan of We’re not #1… YOU are®, The Maher Team has received over 500 referrals per year for the last five years. Michael has been interviewed by the top real estate trainers in the world including: Bill Hart at Building Champions®, Howard Brinton at STAR POWER®,and Joe Stumpf at By Referral Only®. As an author, he is now coming into his own. He contributed to the top-selling book, Foreclosure Investing For Dummies® with Ralph Roberts. Connect to Michael at Facebook.com/MaherRealEstate, review over 180 recommendations at MaherProfile.com, and for more information on his book, please go to 7LBook.com. Again, be sure to check out the webinar before its over: www.FreeBonusWebinar.com To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would...
read moreCan other agents help YOUR business?
They sure can! And Michael Thorne and I talk about how… This week I interview Michael Thorne from Mobile Agent TV. Michael has an amazing agent to agent interview show (kinda like this one) where he interviews top agents across the globe. Michael and David Fauquier have on some of the best agents out there and they drill down deep to get some great takeaways for the audience. As the co-host of Mobile Agent TV, Michael has not only learned from the best in the business, but he has learned to up his game e and apply many of the successful systems and tools that other top agents have shared with him and are using in their business today. Michael and I discuss the future of real estate, niches, technology and a host of other great topics in this episode. There is no denying Michael’s passion for the industry and you can tell why he’s making such an impact on the real estate world. Not only has Michael interviewed other top agents about their niches, but he shares his own insights into the niche world or real estate in this episode! Don’t miss this episode, as its truly inspiring and motivating for our Niche Agent listeners. (The recording only got Michael, sorry you don’t get to see my pretty face this week! haha ) Listen/Download Audio File Here: The Niche Agent - With Guest Michael Thorne (Episode 23) [ 35:12 ] Play Now | Play in Popup | Download (1808) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Michael became a licensed Realtor on his 19th birthday, and this July will mark his 20th year in the industry. Michael works on a team with two other dynamic Realtors: Jorda Maisey and Trisha Bongers in the Vancouver suburb of Langley, B.C.. The team has always been on the cutting edge of real estate technology. They have been paperless for more than 5 years. Michael, Jorda and Trisha joined RE/MAX in the fall of 2011 and helped open a paperless, boutique RE/MAX office last summer. Michael speaks regularly on technology and social media. Check out what Michael is doing with Mobile Agent TV at www.MobileAgentTv.com To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreSelling The Dream… Waterfront Real Estate
That’s what Jill Price has done! She’s mastered the waterfront niche and has made it her own… This week I interview Jill Price about her amazing track record of selling waterfront properties. Jill has had an incredible career and has learned to master her market. Jill shares some of the strategies she uses to get in front of her potential sellers and how she’s built a solid referral base from agents and we talk about her use of social media and how she’s leveraged it grow her business. She has really learned to combine her love of waterfront homes/cottages and combined it with her love of real estate. Check out this weeks episode of The Niche Agent and find out how you could mix your love and passion and build your real estate business around it like Jill did. Listen/Download Audio File Here: The Niche Agent - With Guest Jill Price (Episode 22) [ 25:46 ] Play Now | Play in Popup | Download (1837) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Jill has been selling real estate for 10 years and has received the prestigious 100% award every year since joining RE/MAX. In 2013, she also received the Hall of Fame Award, recognizing her sales volume over the years. Previous to getting her real estate license she obtained an Honours Bachelor of Arts Degree in Sociology from Trent University. She has lived and worked in the Bancroft and Peterborough areas, and is VERY knowledgeable on the lakes and everything the area has to offer. She is well recognized for marketing and selling waterfront properties and also deals with residential and commercial properties. She has a HUGE presence in social media and a vast number of followers on Facebook and Twitter. Jill has developed a vast network of other Realtors all across Canada who trust her with their referrals and a large percentage of her business is established through this Referral Network that she has created. Jill is an Accredited Senior Agent with the Accredited Senior Agent Society which qualifies her to properly counsel senior citizens during real estate transactions. Less than 1 % of REALTORS have this distinguished designation You can find out what Jill is up to at www.JillPrice.ca or connect with her on Facebook. To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreWant to make $360,000+ a year from Facebook?
Virginia Munden did last year… Listen to the episode and find out how she turned Facebook into a goldmine! I had the privilege of interviewing Virginia Munden for The Niche Agent. Virginia and I discussed some of the strategies she and her husband Wayne use on their team that generated them 36 referrals and over $360k+ last year in closed business from facebook alone! Virginia is a pioneer in the social media world and has really learned to leverage her time and resources to turn her love of connecting and engaging with people and mixing it with proven marketing strategies to grow their team to consistently be one of the top teams at RE/MAX. In this episode we talk about the “social media world” and what it means for agents and how you can use it to thrive and stand out. Being authentic is one of the major platforms Virginia’s team is built on and you can see it come through in her passion for our industry and for her clients. She also shares how their team has build a solid pipeline of referrals from agents as well as from their database and what that means for their business. If you like making money (and I know you do, or else you wouldn’t be following this podcast), then you won’t want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Guest Virginia Munden (Episode 21) The One About Facebook Referrals [ 33:40 ] Play Now | Play in Popup | Download (2044) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Being Relevant, Authentic, Competent and Transparent in this ever – changing Real Estate Landscape, can be quite challenging. Being true to your purpose and intention will guide you with your vision to serve people in their quest for Home Ownership. Meeting people on the On – Line Social Space is paramount and is considered a profitable stream in Geo – Farming or Lead Generation Strategies. The key is how to take these relationships from the OLS, On – Line Space to OLR, Off – Line Reality to create, convert and close. Leads are not People, People are not Leads. Leads are Leads, People are People and Leads are just Opportunities waiting to be served! 36 Referrals from the On – Line Space, accounting for $362,000 in Commissions in 2013 is our greatest lead stream and we spent $0 in Newspaper Advertising. How’s that for Production & Profit, all while being of Service to People! We work in a great industry, PEOPLE come first! If you would like to connect with Virginia and her team The Wayne Munden Team and find out what they are up to you can find them on some of these resources. NorthOakvilleLiving.com – Local real estate site WayneMunden.com – Resource website WOMportunity.com – Woman in business VirginiaMunden.com – Real estate mentorship, systems and trianing To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or...
read moreThe Niche Agent – With Guest Linda Schneider (Episode 20)
How much are newsletters worth? Linda Schneider and I discuss the value and importance of newsletters for your real estate business. As a business coach, I can tell you that one of the things many agents struggle with is constant and consistent communication with their past clients and sphere. One of the best ways to do that is with a monthly newsletter. Linda, the newsletter Goddess (my words!), shares her insight and years of experience with newsletters. We discuss the importance of a properly crafted newsletter and the value it can bring to your business. If you aren’t using a newsletter in your business, you should. Its a very simple and effective approach to growing your business and getting more referrals. Who should you send it too? What kind of content should you have? Should you use an online newsletter or a hard copy? Listen in and find out Linda’s advice. There is so much valuable information in this episode you won’t want to miss! We also have an awesome opportunity for all of The Niche Agent listeners, Linda has agreed to give away 2, full year subscriptions to her insanely valuable newletter services to 2 lucky winners. All you have to do is go to the site and check out the newletter template and let her know you heard about it on The Niche Agent. Two winners will get this awesome service for free. And if you don’t win… Buy it anyways. Its incredibly valuable and very inexpensive. Check it out here: www.FastNewsletters.com Listen/Download Audio File Here: The Niche Agent - With Guest Linda Schneider (Episode 20) [ 34:02 ] Play Now | Play in Popup | Download (1809) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Linda Schneider is a strategic thinker and innovative Training & Development professional with 20 years of high productivity in multiple environments. In her past she has designed and delivered dynamic large-scale seminars, webinars, and classroom training for international audience of real estate agents, financial planners, and insurance agents. Some of her past job roles include: Developed courses in business acumen, lead generation, sales skills, marketing and transaction management. Managed training schedules, internal communications, needs analysis, and staff training. Align with leadership to define long-term goals, translate business issues and performance gaps into training and organizational strategy. Design and develop dynamic training programs that engage the adult learner through gaming, scaffolding, and experiential learning. Training in-house and external trainers. Incremental implementation and use of blended–learning that impacts ROI quickly. If you would like to check out Linda’s AMAZING newsletter service, you can check it out at www.FastNewsletters.com ( I highly recommend it as I use it myself. To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreThe Niche Agent – With Guest Kevin Baker (Episode 19)
Think meeting a woman at a bar can change your career? It sure did for Kevin Baker! You are probably wondering what the heck I’m talking about… Kevin Baker shares his story how meeting a woman at a bar not only changed his business, but changed his life. After realizing that people couldn’t find him on Google, Kevin set out to change that. He learned how to use online SEO and other marketing ideas to grow his business. We talk about his big “Ah-ha” when he learned to combine direct response marketing with online tools to put his business on auto pilot. Learning to generate business while in your sleep is the dream of most agents, and Kevin has created a system that is generating him hot leads and a lot of business from this tactic. He found out 50 percent of his business came from a few condo buildings in his area online. This was the big eye opener for him and his business. Listen to this episode to hear some of the insights and valuable take-aways that Kevin and I discuss in this weeks episode. Listen/Download Audio File Here: The Niche Agent - With Guest Kevin Baker (Episode 19) [ 32:45 ] Play Now | Play in Popup | Download (1755) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Being a Realtor since 2001, Kevin’s business has steadily grown to what is now a thriving group of individuals able to fulfill every clients needs. Specializing in residential and residential investment property, Kevin has also surrounded himself with a great team of individuals that can handle leasing, commercial as well as all facets of residential real estate. With his customized marketing plan, Kevin covers all the bases by providing print, direct mail and an extensive online marketing package that is second to none. Through social networking, blogging, etc he is able to drive traffic to his sites to give his sellers ultimate exposure for their property. You can check out what Kevin is up to on his site at www.KWHomeTeam.ca or find him on Facebook at www.Facebook.com/KevinBakerRealEstate or on Twitter at @KevinBakerRealEstate To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreThe Niche Agent – With Guest Aaron Kaufman (Episode 18)
Part of having a niche is passion… And you can’t deny Aaron Kaufman’s passion! What do you get when you mix passion and focus? An awesome niche!! This week I interview Aaron Kaufman, the creator of The KW Effect training program. Aaron has dedicated his career to helping Keller Williams agents understand the Keller Williams way of business and to teach agents how to recruit other like minded agents. It doesn’t hurt that they can collect a nice residual income from profit sharing from it as well! Aaron and I discuss the hows and the whys of building wealth through the Keller Williams Profit Share model. We also go deep into the importance of finding something you are truly passionate about and how to make it your own. Aaron is one passionate guy, and from the success he’s had, you can see why! We talk about how he’s designed his business around his lifestyle and allowed him to live the life he wants and teach agents to do the same. For those of you who may not know, Aaron was there to help coach me when I was starting The Niche Agent as well. He gave me some great insights and tips to get it started. Even if you aren’t a Keller Williams agent, there is lots to be learned from this episode of The Niche Agent. Aaron shares some invaluable insights into what he’s learned over the years speaking to thousands of agents. So don’t miss this episode! Listen/Download Audio File Here: Standard Podcast Play Now | Play in Popup | Download (1648) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Aaron Kaufman is a KW Growth Coach out of Atlanta, Ga., who has personally sponsored over 400 agents to KWRI. His online recruiting system (moving-careers.com) has helped sponsor over 1,400 agents to KWRI since 2005. 7 of the past 9 years, either Aaron or one of his recruits, has won The Growth Partner of the Year (Top Sponsoring Agent) for all of KWRI and he is in the Top 100 annual KW profit share earners. Aaron teaches his innovative profit share class, The KW Effect, not only as a way to give back and share with other KW associates, but because, he is passionate about making an even greater impact on the positive growth of our company. You can check out what Aaron is up to by checking out his very helpful and informative website at www.Moving-Careers.com or find him on Facebook at www.Facebook.com/AKaufman1 To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
read moreThe Niche Agent – With Guest Andy Herrington (Episode 17)
What can you learn from nearly 500,000 phone calls? A LOT! Andy Herrington and I discuss the importance of phone skills for your business. If you have ever had a fear of the phone or thought that you couldn’t get good on the phone, you need to listen to this weeks interview with Andy Herrington from Powerhouse Coaching. Andy and I go deep into talking about the importance of sales on the phone, and how to convert any type of lead. We talk about the best times to call, things you should never say over the phone, how to stay focused and a number of other important things agents need to learn to ensure success on the phone. Andy is also going to be giving away a copy of both of his books: Powerhouse Dialing and the companion script book. Just make sure to listen to the episode to find out how you can win!! And everyone who enters to win will also get a copy of his ebook – “20 Vital Tips to Increase Lead Conversion”. Just listen to the episode to find out how you can get your copy of the ebook and also enter for a chance to win his two very powerful books. If you have ever had call reluctance, wanted to increase your phone skills, get more out of your leads, become more efficient on the phone or just wanted to learn more about sales on the phone, than this is the episode for you. Listen/Download Audio File Here: The Niche Agent - With Guest Andy Herrington (Episode 17) [ 42:48 ] Play Now | Play in Popup | Download (1153) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: With a solid background in real estate, Andy Herrington was a member of three top producing teams (Craig Proctor Team, Dan Plowman Team and Tom & Diane Mitchell Team) before becoming a Full Time Real Estate coach in 2008. The teams that Andy has been a member of averaged over 350 transactions per year and placed #1 on the Toronto Real Estate Board 5 times. Andy has done everything from Listings and Buyers, to managing a Team of Outside Sales agents, to creating, training and running a department of Phone Specialists. As a coach, Andy has worked with a wide variety of clients, from those who already had a team of 8-10 Realtors® to newer agents in the business working by themselves. He has had clients from all over Canada in markets as small as 10K people and as big as 5 million (GTA). He knows that the systems he writes about can work in any and all environments because he has helped countless people do just that. Andy is viewed as an expert in systems, scripting, marketing, lead generation, business and team building. He is actively writing all the time hoping to inspire Realtors® to raise the reputation of our industry. This has lead to having numerous Real Estate articles published internationally over the years. As well as having contributed to the Book “LIST MORE, SELL MORE, LEAD MORE” and having his own book published “Powerhouse Dialing”. To check out what Andy is up to and to find out more...
read moreThe Niche Agent – With Guest Chris Barr (Episode 16)
Do your words matter? I ask Chris Barr from Barr Direct and he KNOWS they do! This week I interview Chris Barr from www.BarrDirect.com about his work as a copywriter. We go deep with the importance of properly crafting the right offers, branding yourself, getting the right message in front of the right people. Chris works for an Inc 5000 company as a marketing executive. He eats breathes and sleeps marketing, so he has a thing or two to share with the listeners of The Niche Agent. If you think your marketing material may be a bit stale, or would just like to learn more about the importance of copy writing and your business, then this episode is one you surely won’t want to miss. Chris even created a page just for The Niche Agent community if you need help with your copywriting. You can find that below the interview. Listen/Download Audio File Here: The Niche Agent - With Guest Chris Barr (Episode 16) [ 40:40 ] Play Now | Play in Popup | Download (1644) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Chris Barr is a veteran copywriter with a degree in English from Christopher Newport University. In addition to his work as a copywriter, Chris is a senior marketing executive for an Inc.5000 marketing company located in the United Sates. His work and contributions are featured in publications and marketing campaigns spanning virtually every industry. I have brought on Chris as one of our preferred partners as well. You can check out Chris’s work at Barr Direct, he has created a special page just for The Niche Agent. www.BarrDirect.com/TheNicheAgent. So if you are thinking you just need some help with some of your copy writing or would like to take your marketing to the next level, be sure to connect with Chris today! To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club at www.TheNicheAgent.com/Insiders.)...
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