Niche Content Sites Are Powerful – VERY Powerful!
Are you wondering “What are Niche Content Sites”?
You have probably heard it, and it couldn’t be truer today. “Content Is King”… and that isn’t going to change anytime soon. As long as there is the internet, this tried and true strategy will be important. The internet is basically a collection of content that is interconnected.
So you would be crazy to not build your niche site based on great content. Let me ask you this: Why do people even go on line?
You probably know the answer, and that is INFORMATION!
It may be entertaining information, engaging information, educating information… Whatever it is, it’s for information.
So knowing that, I want you to take a look at your website right now. If you aren’t in front of it, close your eyes and think about your site. How much engaging and informative content do you have on your site? If you don’t have much, you probably aren’t getting the results you were expecting from your site. Am I right?
If you are smart enough to realize you need to focus on a niche, like the rest of The Niche Agent fans have, then you will begin to understand the importance of having a niche content site for your real estate niche. Your success online (and even in general) will be greatly increased by the quality of content you create and share with your niche.
Not sold yet? Here are 3 critical reasons you should be focused on creating a niche content site:
1) Google LOVES Them
Unless you have been living under a rock (unless your niche is cave homes) you have probably realized how important it is to be ranked well with Google, and other top search engines. Google LOVES good content. As the developers of Google have gotten smarter and cracked down on people abusing unethical SEO tactics, they have put more and more of an emphasis on quality content.
The more ***HIGH QUALITY*** content you have, the greater the chances of you being ranked well on the search engines. The more pages you have the higher chance of getting exposure.
Quality and relative content is key. Don’t forget this when you are making your plan to dominate the search engines and creating your content.
2) You Can Grow Your Content Effortlessly
Some people stop themselves from succeeding at the online content game because they fear they won’t have enough content. Since we know that content is the FUEL to the online engine. But what if you are too afraid to come up with the content yourself?
Luckily for you, there are thousands of people out there in your niche or related to your niche that are dying to get exposure. Why not have other professionals who compliment your niche write content for you. It’s a win-win for both. You get fresh content and get to grow your website, and the writers get extra exposure and can further their place as the “expert” in their field as well. Just look at what I’m doing with The Niche Agent podcast. It’s no secret that I am leveraging the use of other successful agents to help create content for my own site. Everyone wins and everyone is happy in this scenario!
3) The Content Is TARGETED!!
Just as the name explains, Niche Content Sites are very specific and provide content specifically for your target audience. Why waste time creating content that may or may not interest your audience?
Remember, people are online looking for information! When you can provide them the specific information that they are looking for, you have a higher chance of doing business with them.
This strategy simply gives the consumer what they want, while you position yourself as the expert in your niche and allows you to connect on a deeper level and lets you answer their specific questions. Imagine if you were looking online for information on how to change the brakes on your 2008 Ford Fusion… You land on one site that broadly explains how brake systems work and doesn’t really answer your question. OR you land on another site that gives you schematics, video tutorials, and step-by-step instructions for your 2008 Ford Fusion specifically. Which would you trust? I’m hoping you answered that the same way I did! Of COURSE you would prefer the specific content site. And that’s why niche content sites are so important for your niche.
So have you changed your mind about niche content sites yet? Still on the fence about starting one? If you aren’t ready to completely take on the task of starting your own full blown niche content site, you may want to start by writing guest content for others who have a site that would complement yours. It’s a great way to build relationships and make connections so when you finally decide to pull the trigger and get your own site started, you can easily ask for the favors in return.
I urge you to really consider working on a content site as soon as you can. I promise you it will be one of the best long term strategies you can do for your business!
To you and your niche,
Ryan Smith – The Niche Agent
(P.S. if you haven’t yet, get your copy of the free e-Book “101 Real Estate Niche Markets” right now, and find out some of the amazing opportunities you may be missing right under your nose)