Want to use social media to build/master your niche? Daren Phillipy can show you how… This week I interview Daren Phillipy about some easy strategies you can use to build your niche online. Daren dives into some actual applicable social media strategies that he has used and you can apply to your niche too! We talk about proven short term and long term strategies that can catapult your business into success if followed. Daren also runs a real estate podcast and has been coaching agent for a while, so when he speaks, you should listen. He is extremely knowledgeable about social media, online marketing and mastering a niche. Also, Daren also created a special FREE training video for our listeners that shows you how to use a strategy that lets you see how competitive your niche will be online. Check it out here (You can thank Daren and I later for this one!) www.realestatetechacademy.com/Niche Daren was one of the people who helped me kick start this whole project, so please show your support and check out his new project Real Estate Tech Academy and listen to his podcast Real Estate Roundtable Podcast! Listen/Download Audio File Here: The Niche Agent - With Daren Phillipy (Episode 35) [ 50:00 ] Play Now | Play in Popup | Download (1533) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Daren Phillipy Daren Phillipy is the CEO/Team Leader of Keller Williams The Marketplace in Las Vegas, Nevada. He is also the Founder of Real Estate Tech Academy, a website that teaches real estate agents how to use their technology. Daren also produces a real estate coaching podcast called Real Estate Roundtable found on iTunes. When he is not spending time with his awesome wife, and 4 cool kids, he spends his time helping real estate agents grow their business. He especially loves helping agents learn how to use technology to leverage their real estate business. You can connect with Daren and find out what he’s up to by checking out the following: www.realestatetechacademy.comdarenphillipy48@gmail.comReal Estate Roundtable PodcastTwitter Google+ Again, check out the FREE video Daren create for our listeners that shows you how to...
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So Matthew Slutsky built it! This week I interview Matthew Slutsky of BuzzBuzzHome. Matthew is the president and founder of the company that is taking the new home world by storm. So he built it… And they came! In droves… It started with an idea. Then came the long hours combined with a lot of hard work. It wasn’t easy for Matthew and his team at BuzzBuzzHome, but he will tell you it has been worth it. (And when you see what they have built, I’m sure you will agree!) In this episode, Matthew shares his successes and some of his failures as he launched his game changing innovation for the new home sales world. Matthew and I discuss what it takes to launch your own business and how he has stayed strong even when things got tough. This interview is a must for anyone who is thinking about starting their own business, or is thinking about going deep with their niche. (And for anyone who loves The Niche Agent… Which is most of you I assume 🙂 ) Matthew shared this amazing quote that I think will resonate with most of you! “Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge So check out the episode and check out what they are up to over at BuzzBuzzHome! Listen/Download Audio File Here: The Niche Agent - With Matthew Slutsky (Episode 34) [ 31:00 ] Play Now | Play in Popup | Download (1230) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Matthew Slutsky of BuzzBuzzHome Matthew is the President and Founder of BuzzBuzzHome, North America’s largest listing of new construction homes. The site lists detailed information for over 11,000 residential projects in the US and Canada and is an important resource for new homebuyers. With a background in land development, Matthew possesses a wealth of knowledge on the inner-workings of the new development industry....
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Lisa Archer might just be on her way there… This week I interview Lisa Archer from Live Love Realty with Keller Williams in Charlotte North Carolina (And a number of other areas!) Lisa and I discuss her success with her team’s expansion. At the time of the recording Lisa has moved her (very successful) team and systems into 8 different markets. And she has no plans of stopping! Unless you have been living under a rock, then you have most likely heard of Lisa Archer, The Geeky Girls or her Live Love Realty brand. With less than a decade under her belt, Lisa and her team have taken the real estate world on full force and built an incredible team and business to be reckoned with. If you are interested in finding out more about the expansion models that are making waves in this business and want to find out how you can apply these models to your team or just want to hear about the future of the industry, then this episode is for you! Listen/Download Audio File Here: The Niche Agent - With Lisa Archer (Episode 33) [ 29:33 ] Play Now | Play in Popup | Download (1253) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Lisa Archer Realtor, Internet Marketing and Social Media/Tech Trainer/Speaker, and Geeky! Lisa is a licensed NC Realtor and co-owner of Live Love Realty of Keller Williams Realty. She has spoken at Agent Reboot, ReTechSouth, Inman Connect, & Keller Williams Mega Camp and Keller Williams Family Reunion among numerous other real estate events. Named as one of Inman News 100 Most Influential in Real Estate 2013 and 2014. If you would like to connect with Lisa you can find her on her website at www.LiveLoveRealty.com on Facebook On Twitter or email her CEO of agent expansion at DeniseLiveLoveRealty@gmail.com To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about...
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Ask Ted Peterson! That’s his niche… This week I interview Ted Petersen about his role with SportStar Relocation. As the name suggests, Ted and his team of agents specialize in working with high profile sports stars and provide top notch service for these exceptional athletes. We take you from his beginnings in the publishing industry to how he became the executive vice president of SportStar Relocation and running his own branch in Arizona where he has built an entire business around working with professional athletes. In this episode Ted helps break down some of the myths and misunderstandings of working with professional athletes and explains that they are just regular people. They just have different needs and require a different approach than “typical” agents usually provide. Ted shares some of his strategies for finding, servicing and keeping these top athletes as clients and how you can be a part of it. As well as how you can build a luxury real estate business at the same time. This episode has a ton of great takeaways and valuable insights from an industry leader. If you are into sports, luxury homes, becoming a better real estate agent or just love this podcast, then I’m leaving the ball in your court to watch this episode! (See what I did there? haha) Listen/Download Audio File Here: The Niche Agent - With Ted Petersen [ 36:52 ] Play Now | Play in Popup | Download (1127) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Ted Petersen Ted Petersen of Russ Lyon Sotheby’s International Realty in Scottsdale, Arizona is an agent whose extensive experience in the Professional Athlete industry truly sets him apart in a crowded real estate market. Acting as Executive Vice President of SportStar Relocation (Manhattan Beach, CA) and President & CEO of SportStar Relocation Arizona – 100% of Ted’s daily real estate efforts are focused around the professional athlete industry and locating Luxury Properties this unique clientele demands. Ted founded SportStar Relocation Arizona to deliver superior Real Estate & Concierge services for his professional athlete clients in Arizona. As a result of his local athlete relationships and connections –...
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Become a PR Expert and watch your real estate niche grow! Are you a real estate expert? You may be, even if you’ve never thought of it. A lot of real estate agents may see them as real estate professionals but never think of themselves as “experts” in their area. You may not be aware, but the media is always looking for an expert opinion when they are working on stories. Do you want to get free exposure, position yourself as an expert and grow your business? Then you need to become a “PR Expert”. How do you bridge the gap between your being a typical agent and being seen as an expert? If you want to do this effectively you need to be watching for any potential breaking stories in the media. Obviously you want to follow ones that are related to your expertise. For example, if you do a fair bit of multi-family properties and you know there is a shortage in housing, then contact contact a local reporter and offer advice on the best places to find rentals. Or if you sell waterfront homes and you know there is water shortage, reach out to your local media outlets to show them ways you can save on water and still keep your waterfront beautiful. The key to the success of this is to not talk about YOUR business, but offer useful information with possible solutions to the problems and the best ways to accomplish it. If they like the information enough, the newspaper or TV station might air your information. You can now start being seen as an expert, and if it was good enough information the next time something happens, you will be one of their go to sources. Media outlets are starved for good stories. They are always looking for fresh content and new ideas. Another way to get in as an expert is to write articles. This is a technique I have used in the past and have had a lot of success with it. I wrote real estate articles for a couple of magazines and online publications. They were more than happy to publish my information. Again, the key...
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