Are you wondering if farming is right for you? Check out how Jenny Wemert has dominated her market by starting with a small farm area. This week I interview Jenny Wemert from Keller Williams in Orlando. Jenny has certainly made the “farming” niche her own. She has not only built a very successful business for herself, she’s crushing the competition. With $60 million in sales last year alone, you can see that she doesn’t mess around. Jenny and I chat about how she’s grown her business from being new to Orlando and starting a farm of 400 homes to taking over close to 10,000 homes now. Jenny shares some of her inside secrets as well as some of her struggles with growing her business. Making this one of the best episodes for agents who are looking at crushing their farm. And don’t be afraid to share this episode! 🙂 Listen/Download Audio File Here: The Niche Agent - With Guest Jenny Wemert (Episode 14) [ 33:12 ] Play Now | Play in Popup | Download (1875) (To save, hit download, then right click on the screen and hit save as…)  Watch The Youtube Version Here: As CEO of the Wemert Group in Orlando, Jenny Wemert has led her team of 16 to become one of the best real estate teams in the country. Year after year, while serving the East Orlando area, Jenny has seen her team’s numbers increase despite the ever-fluctuating housing market. Part of her success has been related to the influx of people who have relocated to the area searching for higher paying jobs. However, Jenny credits her and her team’s knowledge, experience and desire to provide the highest quality customer service to their continued success. Leading such a large group of people and getting them to all buy in to same goals and vision is difficult for most people to accomplish, but not Jenny. Before getting into real estate, Jenny was leading students toward a brighter future as a 7th grade teacher. Even though Jenny enjoyed teaching, she felt drawn to real estate. “I grew up in a family of Realtors including my father and step-father, but it wasn’t until 1999 that I realized I...
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Don’t think its possible to work less and make more money? Find out how Kelley Skar has revolutionized his business! In this episode of The Niche Agent, I interview Kelley Skar. We discuss his new position at Repree and some of the great advancements the company has made. Kelley and I also delve into the importance of technology and real estate. Kelley and I discuss some of the things he has implemented into his business that has given him much more freedom of time and allowed him to gain more control of his business. If you haven’t heard of Kelley, you need to check out what he is up to! You won’t be disappointed… Listen/Download Audio File Here: The Niche Agent - With Guest Kelley Skar (Episode 11) [ 33:43 ] Play Now | Play in Popup | Download (1854) (To save, hit download, then right click on the screen and hit save as…)  Watch The Youtube Version Here: Kelley is originally from BC but is proud to call Calgary his home for the past 11 years. He has mastered the best ways to use online channels to streamline his business more efficiently and profitably! Kelley has digitized his entire marketing, servicing and tracking activities to have more time and make more sales. That’s important to Kelley, as he is the dad of twins, so maximizing his work time to be with his family is not only important, it’s a priority! Kelley is also the Chief Marketing Officer for Repree, North America’s most robust paperless solution for real estate agents. This position allows him a venue to show his true passion for helping real estate agents grow their own businesses by streamlining and becoming more efficient through the paperless process. You can connect with Kelley on Facebook at http://fb.com/kelleyskar and follow him on Twitter: @kelleyskar or @repree_now you can also follow one of his many blogs at http://blog.repree.com To you and your niche,  Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche...
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What’s better than Real Estate? Rock N Roll! And Denny Lyons lives out BOTH! If you ever imagined mixing business with pleasure but thought it wasn’t possible, then you need to listen to this weeks episode of The Niche Agent with our guest Denny Lyons. He is called “The Rock N Roll Realtor” by many. Denny quickly learned that if he wanted to have fun and make money, then he was going to need to mix his two love’s:  real estate and music! Denny has built a nearly 25 years career in the real estate world and has been able to help many A-List musicians and artists with their real estate purchase/sale. In this episode we learn how Denny has mastered two niches in his business. Music and cold calling. If you have ever wanted to mix your passion with your real estate business, than this is the episode for you! Check out Denny Lyons’ bio below if you’d like to get more information about what he’s up to! Listen/Download Audio File Here: The Niche Agent - With Guest Denny Lyons [ 34:14 ] Play Now | Play in Popup | Download (1105) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Who is Denny Lyons? Denny is “The Rock ‘n’ Roll Realtor”. Denny is THE real estate agent to rock stars such as PINK, actors including Aimee Garcia and Kelly Perine, Emmy Award winning writers such as Ian LaFrenais have all utilized Denny’s services. Denny loves to help people who love what he loves including Beatle fans, Doors fans, basically any rock music aficionados. He also loves haberdashers, artists, surfers, anyone who is eccentric, eclectic…basically any creative individuals. With a career spanning more than 24 years, Denny has marketed and sold well over $100 million in real estate in Southern California. Denny uses exceptional local market knowledge combined with a personable approach to offer his clients THE most effective approach to the otherwise difficult business of real estate. What sets Denny apart is his unique ability to listen to what his clients say and understand what their needs are. Denny is unflappable in his pursuit of closing each transaction...
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The Niche Agent is proud to have our next guest Jeff Thibodeau of Re/Max in Brantford Ontario. We interviewed Jeff Thibodeau because of his unique (and highly effective) approach on facebook. Be sure to check out this weeks episode to find out what Jeff and his team are doing with the extremely popular Facebook group We Love Brantford. Jeff and I talk about some of the inexpensive and easily attainable marketing techniques he uses to grow his online presence on Facebook. Jeff has been a full-time Realtor since 2008 and prides himself of always offering the latest tools in property marketing to his valued clients. As Team Leader Jeff is responsible for the day-to-day operations of the Brantford Homes Team and he personally oversees each and every transaction to ensure amazing customer service; and the results his clients have come to expect. Jeff’s educational background is in computer programming and systems analysis and his resume includes over 10 years as Project Manager in a boutique Market Research firm. This experience gives Jeff the tools to accurately analyze the local market place and help his clients make smart real estate decisions. If you would like to learn some of these techniques and how you can leverage facebook to grow a raving fan base and become the “go to” person in your community then you are not going to want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Guest Jeff Thibodeau (Episode 5) [ 31:30 ] Play Now | Play in Popup | Download (287) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can connect with Jeff Thibodeau on website at www.BrantfordHomes.com And check out his Facebook page we talk about at www.Facebook.com/WeLoveBrantford If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche,  Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the...
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USP – Do You Stand Out?! In the real estate world, you probably have all heard it. Unique Selling Proposition or USP. But have you ever actually put much thought into it? Have you developed a USP for your business? If you plan on doing any niche marketing in real estate, you better not skip out on having a strong USP. This is what is going to differentiate you from your competition in the market place. Every agent, regardless if you focus on a niche, should have a USP for their business or else they just become “another agent” and won’t be able to effectively show your worth to your clients. So what is YOUR USP? Have you decide what makes you you? Here are some areas you can focus on to help you get to the root of a strong USP for your niche real estate business (or just in general)… Do you have extra industry Experience? Do you have a background in other industries? Do you carry and additional credentials? Do you have any additional certifications/qualifications? Do you do anything above and beyond the industry standard? Do you have an above average track record? Do you service any specific areas? Do you service any specific demographic/group? Do you have a service guarantee? Do you do anything proactively that others don’t? Whatever your unique selling proposition is, you should be able to clearly state what differentiates you from the competition. If you don’t, someone else will. Truly strong and effective USPs should become the single most compelling benefit you provide your clients. These are what are going to make clients sign the paper work with you and choose you, so make it good. So have you picked yet? One of the key things about a USP is to start early. The earlier you can get this narrowed down, the sooner you can start to set yourself apart from the competition. This will allow you to market yourself effectively and stand out from the crowd. Leave us a comment below and tell us about YOUR USP… We’d love to hear what our fans of The Niche Agent are working on. ...
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