Find out how Valorie Ford has taken her business to amazing places and remains so passionate about what she does. This week I interview Valorie Ford with Keller Williams in Richmond West and Charlottesville Virginia. Valorie has had an amazing journey with her business. She started off in mortgages and then got into the real estate game and now has her own real estate radio show. With a family background in home construction, she mixed her passion of helping people, loving historic homes and selling real estate. She quickly grew her business by finding a void in the market and realizing she could help. Valorie has a true passion for helping and connecting people and its clearly evident in this episode. She took her loves and combined them to grow a business that she absolutely loves and is proud to call her own. Running a successful team and having a radio show doesn’t come without its road blocks, but she has proven she has what it takes to completely rock it! Don’t miss this episode, its worth the listen. Plus she is the first American guest to call it “Neesh” so she has bonus points in my books! 🙂 Listen/Download Audio File Here: The Niche Agent - With Valorie Ford (Episode 26) [ 34:53 ] Play Now | Play in Popup | Download (1560) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Valorie is a Realtor managing her team called Valorie Ford & Co. Real Estate at Keller Williams Realty – Richmond West & Charlottesville. Valorie has created a great model for success that is pretty basic on some levels and more personalized and superior on others. As a real estate professional, she and her team are dedicated and committed to being there through the entire process helping to walk you through the financing and real estate maze so you can get into or sell your home as quickly and stress free as possible! With over 8 years of real estate and mortgage experience, she and her team have the tools to help you succeed in today’s tough market. If you would like...
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Mark Chyz and I discuss how you can use local marketing to get big results. This week I interview Mark Chyz of CM2 Media (one of The Niche Agent’s partners) and we discuss the importance of using localized marketing strategies for your real estate niche. We delve into usable on-line marketing strategies that agents can apply to their business. With so many take aways from this episode, some of the important topics we cover are: the future of on-line marketing, mobile marketing strategies and SEO best practices for your niches. Another strategy we discuss is guerilla marketing and we give you some practical tips that will help you actually reach your audience. If you are looking to ramp up your on-line and localized marketing game, then this is an episode for you. Be sure to check out what Mark is up to with his company CM2 Media and reach out to him for your localized marketing needs. Listen/Download Audio File Here: The Niche Agent - With Guest Mark Chyz of CM2 Media (Episode 25) [ 31:54 ] Play Now | Play in Popup | Download (1865) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Mark Chyz is the president and owner of CM2 Media. They are a service based agency that will help your business get noticed! They specialize in web design, graphic design and video production. At Cm2 Media they believe your business should be measured by how well it performs. Every client is unique. Every client has their own history, circumstance and ambition. Every client deserves attention to the details that lead to a successful future. Passion, inspiration, creativity & expertise drive the production of their work. CM2 Media strives to create original & outstanding design across a wide range of print and digital media. Brand/logo design, advertising, brochures, websites, illustration, trade-show displays, PPT and Flash presentations, business cards & stationery are some examples of the diverse range of work they produce. Don’t forget to check out CM2 Media and like the Facebook page as well: www.Facebook.com/CM2Media Or call Mark directly at 519-981-3090 To you and your niche, Ryan Smith – The...
Read MoreDoes your niche need a tune-up? If you have ever worked on cars, or even driven one that hasn’t been tuned-up in a while, you probably understand the importance of an engine tune-up. Not only does a properly tuned engine keep things running smooth, it saves you money, stops your engine from breaking down, and increases the longevity of your car. With all the intricate “moving parts” of your niche real estate business, have you ever stopped to do a tune-up? If you are new to the business, a tune-up might be a little premature, but if you have been in the business for a year or longer, you may want to consider giving your systems, goals and marketing an overhaul. Goals So where do you start? What is worth tuning-up? That depends… The first thing I would look at is your goals vs your actual achievement. Many times agents either over shoot on their goals. Is it possible to do 50 deals in your first year? Sure it is, is it realistic? Maybe. There are some superstars who have pulled it off, but it takes a LOT of work, and dedication and isn’t something that many agents pull off in their first year. What’s more common is agents who under shoot their goal. You may have said it yourself, you may have heard it before: “Well, if I could just do 5 or 6 deals this year, I’d be happy with that!” Setting the bar low is something that doesn’t need to happen. (Especially if you are focused on growing your business and are truly dedicated to learning the business) So don’t sell yourself short, rethink your goals and create a new game plan. Systems Systems are another area that agents tend to overlook. The systems that get you to 10 deals are not the same systems that get you to 50 deals, or 100 or 500. If you are new to the real estate world, you may be setting yourself up for future failure by not putting the right systems in place from the beginning. Take a look at your business right now and do a self-assessment on your systems. Are there any systems in your real estate business that are...
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An Article for “The Niche Agent” By Mark Chyz | President Cm2 Media Whether you are niche marketing in real estate, or in any other field, the sole greatest tip one must utilize is “MAINTAIN YOUR FOCUS.” In today’s social media, SEM, SEO world, it is very easy to get caught in the trap of trying to do too much. Listening to the many opinions about where you should be, who you should be marketing to, and what sites you should be on, will only lead to a mess of “too little… all over the place.” To be good in your craft of niche marketing, you must establish your niche, and stick with it. Here is a short list of tips for you to follow if you are taking on a new business venture, or getting started in online advertising and social media: Before taking on any new business venture, you must develop a plan with some thought, and research. When developing your plan, always keep in mind that there are only so many dollars, and so much time. Establish a focus of your target group and go with it. Results may not be immediate, but developing yourself within the niche is critical. A brand cannot be created without exposure. Don’t look for every single dollar to generate another one in return in the beginning. With startup businesses, or those new to the social media and online advertising world, we usually get them focused on 1-2 social media sites and begin with only one advertising campaign. This eliminates confusion, allows a focus and most importantly, begins to track real data, so you can use it for a purpose. If you don’t know what you are doing, or spread yourself too thin, you will waste many of those dollars on clicks that have little to no impact. If you like what you have read, and have some questions, don’t hesitate to email me at mark@cm2media.ca. We enjoy helping businesses grow! By Mark Chyz | President Cm2...
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No! And Michael J. Maher shows you what you can do about it… This week I interview the amazing Michael J. Maher about his love and passion of referrals. Michael has been called “The Most Referred Agent In The World”, so when he speaks about referrals, you listen! Michael and I go deep into what a referral is, how do you get them, and how to build your business around them. We do a bit of a role play session where Michael actually digs deep into how he can help me grow The Niche Agent and how he can help give referrals. In return, he shares amazing scripts that you can use TODAY to build your referral business. We had a lot of fun recording this episode, but its jam packed with a ton of amazing insights and helpful information from the referral specialist himself! 🙂 I made a promise to Michael on the show that I would help him hit his goal for referrals, so as loyal Niche Agent listeners and a thank you for being on the show, Michael is doing a FREE webinar for you! Referral Guru Discloses Secrets to REALLY Getting 100s of Referrals Every Year Referral Guru and #1 Bestselling Author, Michael J. Maher discloses the secrets to getting 100’s of referrals every year. As North America’s Most Referred Real Estate Professional, Maher shares his best strategies and many of these will positively shock you. You will learn the first step to getting massive amounts of referrals. Learn the truth about databases, and how to orchestrate referral conversations and referral opportunities. Just head over to www.FreeBonusWebinar.com and register, as its only a couple days away! (Plus you get The Housewarming Party System for FREE(a nearly $500 value) for REGISTERING! Listen/Download Audio File Here: The Niche Agent - With Guest Michael J. Maher (Epsiode 24) [ 40:10 ] Play Now | Play in Popup | Download (1987) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest “America’s Most Referred Real Estate Professional”, Michael J. Maher is dedicated to helping agents earn a better living and live a better life. He...
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