What is your real estate network? Do you have one? It’s important to realize that your network is not the same thing as your product or service. I know that sounds silly and obvious, but your REAL business is your network, not your services. Finding the next client is important, but the network of people you are building is even more important. So let’s look at it again, do you have a network? Are you focusing on building your network? If you don’t, I’d suggest you start. It’s not going to be easy. It’s going to take time and some focus to grow your niche network but it’s worth it. So how do you do it? Sometimes it’s more obvious than you think, but let’s discuss some idea’s that can help you increase your network. 1) Make a lasting impression Have you ever been to a party or an event and met someone that just really stuck out in your mind? They probably left a really lasting impression right? When you go to networking events, meet new people or are just having conversations, it’s important that you leave a lasting impression. The mistake many agents make is they talk all about themselves. While that may leave a lasting impression, it may not be the impression you want. Don’t get known as the jabber. Make sure you listen, ask questions and engage. It needs to be a balanced conversation. I know, this sounds silly to mention, but some agents love to talk. But so do others! So let them engage and share. 2) Make your voice known By getting out to groups/meetings regularly, people will come to recognize you and if you engage correctly, you will get to be known as the as the go to person in your niche. A perfect example of this is the interview we did with Asif Khan (Episode 13). In this episode, you can see how Asif has truly made a name for himself in the community and build up a reputation as the real estate expert (without being pushy and promoting himself). Make it part of your business plan to get out there. Schedule it in, don’t just...
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It is, and Pat Hiban and I discuss how he did it and how you can too! This week I interview Pat Hiban. We discuss his incredible career where he made just over $13,000 his first year, and follow his journey to becoming a BILLION DOLLAR AGENT! Pat shares his stories and advice for our audience. We delve into what he did to grow his business to such a high level. In this episode, we talk about the different niche’s that Pat has tried and mastered, which helped build such a solid foundation for his business. I get Pat to share his story about how he wrote the book and how its changed his business, and how it can change yours as well. We also talk about his golden nugget advice for our listeners at the end, and its truly insightful. If you would like to learn how you too can build a 7 figure income in this crazy real estate world, then you aren’t going to want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Pat Hiban [ 42:10 ] Play Now | Play in Popup | Download (1418) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Pat has have lived in MD his entire life and graduated from Frostburg State University-Degree in Sociology. While working toward getting his real estate license Pat was a substitute teacher. In his first full year in real estate Pat sold 10 homes and made 13,700 dollars in commissions. After attending a Floyd Wickman Sweathog Course he learned the key to real estate and tripled his earned commissions. From there the sky was the limit. In his 5th year in the business Pat switched to RE/MAX where he spent 15 years. After branching off on his own in 2005 Pat started the Pat Hiban Real Estate Group which joined Keller Williams in 2006. In that same year Pat became the #1 Agent in the world with Keller Williams. At the start of 2007 Pat began to write his book 6 Steps to 7 Figures A Real Estate Professional’s...
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Part of having a niche is the ability to build more/stronger trust with your ideal clients. Being the “expert” is one of the best ways to do this. Would you ever work with someone you didn’t trust? My guess is that you’d rather work with someone who you knew you could trust right? Well clients are no different. They want to work with a professional that they not only know and like, but trust as well. And for most, trust doesn’t happen overnight; building trust is an ongoing process. If you are interested in building trust with your existing and new niche clients then make sure you don’t blow these 9 trust building secrets. (Some of these may seem obvious, but if you are like me, then I bet there are a few here you could work on…) Setting Client Roles Upfront Sometimes new buyers/sellers don’t know what their role is in the home buying and selling process and sometimes experienced clients THINK they know what their role is and may be over stepping. (Admit it, we have all had those type of clients) When your clients are clear about their roles they will be clear about the expectations and time lines as well. This will help you and your clients work together as a team which will allow you ALL to move forward if you run into any roadblocks. Step one will definitely ensure that trust is gained on both sides. Keep Your Promises Sometimes this seems so simple and obvious, but it needs to be mentioned. If you promise to get the photographer arranged on a particular day, make sure it’s done when you said. If you say you will meet them at 6:00 pm, meet them at 6:00 pm, not 6:05 pm… It may seem unimportant or trivial and you may brush it off as being a few minutes late but every time you don’t hold onto these promises, you lose your clients trust. Respect Their Time If you are in a meeting with your clients and you have time booked to be with them, then they are your only concern. Your clients are paying you a LOT of money to...
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Listen in as Chris Suarez shares his proven open house system that launched an incredibly successful career. This week I interview Chris Suarez about his incredible (and outside the box) approach to open houses… Doing them every day! GASP…. Wait, what? You mean he doesn’t do them Saturdays and Sundays 2-4?! Nope! And he built a massive successful business by going against the norm. Chris and I talk about the scripts, marketing materials and the reasons behind his wildly successful open house strategy. You can hear exactly what he did and how he did it and much much more in this weeks episode. From starting in a new city, to being a mega agent in a very short time, the basis of his success was his dedication, focus and ability to try things a bit differently. I know I say it all the time, but if you are doing open houses, or want to, then you DEFINITELY don’t want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Chris Suarez (Episode 27) [ 37:08 ] Play Now | Play in Popup | Download (1678) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Chris Suarez always believed that the MREA models, if committed to, would be the fast track to truly owning a real estate business. In just 4 years after moving to a new city and starting a real estate team, he has proven these models will take you from Thinking A Million…to Earning A Million…to Netting A Million. Chris is running an amazing (and VERY affordable) group coaching program through maps coaching that you aren’t going to want to miss. From day one of launching his business in a new city, MREA was the guidebook for every decision he made. Chris will break down his duplicatable path to building the Economic Model, Lead Generation Model, Budget Model, and ultimately the Organizational Model that helped grow his business from $0 to over $70M in closed sales in just his fourth year of selling real estate in Portland, OR and grossing almost $2M in GCI! You can register...
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The Perfect Email Pitch In 6 Easy Steps When you are trying to engage with your niche, email marketing/communication can be one of the easiest and effective approaches, but how much thought have you put into your email pitch? Have you ever sent an email and wondered if anyone read it? Have you ever wondered if the content you are sending is even working? With a little careful planning, a few tips and some testing, you can be on your way to writing the perfect email pitch. Here are 6 proven and easy to follow steps that will help you write the perfect email pitch for your niche: “Brevity Is The Soul Of Wit” If you have read any Shakespeare, you may have come across this phrase. Shakespeare was a master of niche but could also have moonlit as a media relations pro! If you haven’t read Shakespeare or haven’t heard the saying, you may be wondering what the phrase means? To put it simply, it means that articulate and intelligent communication (A.K.A speech and writing) should use few and wisely chosen words. When it comes to your headline, you should be able to get to the point in 10 words or less (You are reading this, so I’m assuming the headline caught your attention!) Any more than this and you probably will need to rework it to get the message across more clearly. Keep it short and to the point and create intrigue and you will increase your open rate drastically. Surprise! People love surprises! (Most of the time…) So why not treat your niche to a surprising fact and use it as a hook in your subject line. Being in real estate, there are a ton of great examples to follow, but here are a few effective ones I have used! “Interest Rates Are Up! Should You Lock In?” or “Burlington Area Home Prices Hit Historical High!” Humor Them When I write my blog post I tend to use humor and add my personality to it. (At least I find it funny, and really, that’s all that matters right?… RIGHT?!?) But you have to know that humor may not be for everyone....
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