The Perfect Email Pitch In 6 Easy Steps
The Perfect Email Pitch In 6 Easy Steps
When you are trying to engage with your niche, email marketing/communication can be one of the easiest and effective approaches, but how much thought have you put into your email pitch?
Have you ever sent an email and wondered if anyone read it? Have you ever wondered if the content you are sending is even working? With a little careful planning, a few tips and some testing, you can be on your way to writing the perfect email pitch.
Here are 6 proven and easy to follow steps that will help you write the perfect email pitch for your niche:
“Brevity Is The Soul Of Wit”
If you have read any Shakespeare, you may have come across this phrase. Shakespeare was a master of niche but could also have moonlit as a media relations pro! If you haven’t read Shakespeare or haven’t heard the saying, you may be wondering what the phrase means? To put it simply, it means that articulate and intelligent communication (A.K.A speech and writing) should use few and wisely chosen words. When it comes to your headline, you should be able to get to the point in 10 words or less (You are reading this, so I’m assuming the headline caught your attention!) Any more than this and you probably will need to rework it to get the message across more clearly. Keep it short and to the point and create intrigue and you will increase your open rate drastically.
People love surprises! (Most of the time…) So why not treat your niche to a surprising fact and use it as a hook in your subject line. Being in real estate, there are a ton of great examples to follow, but here are a few effective ones I have used! “Interest Rates Are Up! Should You Lock In?” or “Burlington Area Home Prices Hit Historical High!”
When I write my blog post I tend to use humor and add my personality to it. (At least I find it funny, and really, that’s all that matters right?… RIGHT?!?) But you have to know that humor may not be for everyone. If you have a specific niche audience you are pitching to and know they will appreciate the humor than I say go for it. If you are selling micro Laboratory equipment to NASA space scientists, humor may not be the right angle… Just remember that you can’t please all the people all the time. So know your audience but be authentic.
Don’t Get Too Attached
If you are trying to get an important message across in your online pitch, don’t do it with an attachment! Spam filters are notorious for blocking messages with attachments. If you need to convey important information either direct them to a website or wait till you have confirmation that they are receiving your messages and are not ending up in their spam filters. The last thing you want to do is send off a super important invite to some event as an attachment, only to find out your niche audience never got it. Trust me, spend the time to copy the message into the email, unless you like sitting alone with a $300 bottle of wine and some extra aged Gouda all by yourself.
You just finished off an amazing marketing piece and you want to get it out to your audience ASAP! DON’T! Let it cool off before you send it. Get some input from friends or business associates or leave it for a day or two and go back to review it. You may be surprised at what you find that you missed. Or you may have an even better idea!
Just because you CAN email someone, doesn’t mean you should. The information you send should be doing two things. One – educating your prospect with USEFUL information. Two – “setting them up” for the sale. If you try and give them a big pitch without educating them you are just wasting time, and will quickly get thrown in the trash folder. Keep the information relevant and people will read it. Keep them engaged, keep them informed and when you are ready to ask for business from them, they will already have a built in trust factor.
So what are you waiting for? Start working on your niche emails right now! If you aren’t getting any action, remember, you will need to track and tweak your emails for maximum effectiveness. It takes time to get it down just right. But once you have learned to master this skill, you can start to see amazing results. And don’t forget to have a little fun doing it!
To you and your niche,
Ryan Smith – The Niche Agent
(P.S. Send me a practice email and we can critique it if you want! Just fire it off to TheNicheAgent@gmail.com and let’s have your best work! I will share some of my best emails with you in return!)