And Jacqueline Pennington tells us why Millennials are a smart move! This week I interview Jacqueline Pennington of RE/MAX in Cobourg. Jacqueline shares with us why she has made the “millennials” (aka Gen Y) a staple of her business and why you should too. We discuss the ever changing millennial market and ways you can increase your business by catering to this up and coming (and profitable market). As a millennial her self, Jacqueline saw the need to not only connect with her own generation, but also the chance to build a solid real estate niche based around working with this generation of buyers and sellers. If you don’t know who the millennials are or are wondering how you can tap into this market, then this episode is one you surely won’t want to miss. Listen in right now as Jacqueline shares some of her insights and techniques to cracking this market with The Niche Agent audience! Listen/Download Audio File Here: The Niche Agent - With Jacqueline Pennington (Episode 31) [ 26:36 ] Play Now | Play in Popup | Download (1442) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest – Jacqueline Pennington Jacqueline is in her 6th year of Real Estate and is a Broker with RE/MAX Lakeshore Realty and serves the communities of Cobourg and Port Hope. She is a member of the OREA Young Professional Network, and previously served as a Director for her local real estate association. Jacqueline is passionate about giving back to her community and volunteers for numerous community organizations. Her love of the community inspired her to create a social media project called “Life in Northumberland” that promotes local small businesses & charities. In 2013 Jacqueline was recognized as one of RE/MAX Ontario-Atlantics “Top 30 women under 30” and is the recipient of the Port Hope Chamber of Commerce Business Excellence Award for “Entrepreneurial Spirit”. Jacqueline is also a new Mom and blogs about her journey as a “Mompreneur”. The best way to connect with Jacqueline is at www.JacquelinePennington.com or connect with him on Facebook or on Twitter To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In...
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Are you weird? Today’s post is a bit different than my typical blog post where I share tips and ideas on how to grow your real estate business. I recently listened to an audio book by one of my favourite marketers, Seth Godin, called “We Are All Weird – The Myth Of Mass And The End Of Compliance” The core of the book wasn’t anything new to me, as I’m a big believer in niches (as you’d imagine) already. But it really struck home as to WHY niches are becoming a bigger and bigger thing and why the “norm” isn’t so normal any more. Seth really goes deep into why we are changing and how the last hundred years have beenan anomaly in terms of the real world. The premise?… People aren’t the same. We don’t all come from one mold. The last hundred years, marketers and businesses have tried to force everyone into buying the same things, do the same things and thinking the same things. But human nature is smarter than that. We humans have a funny knack of doing what we want. Once the internet was at our finger tips, it changed everything. There are no longer “the masses”. There are now tribes of people who don’t fit that normal mass and we are quite happy about it. The old school businesses and marketing companies are not… I’m not going to give you the coles notes of the recording, because I think its worth spending the time yourself and listening to. Let me know what you think about it? What are your thoughts? Do you agree? What makes YOU weird? To you and your niche, Ryan Smith – The Niche Agent...
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This episode with Ian Watt has it all! (I promise…) This week I interview Ian Watt about his incredible success with the condo niche. As a nearly 10 year veteran in the business, Ian has only sold 3 “houses” in his career and further proving why he really is the condo kind in Vancouver. Ian and I get right into what strategies he has used and is using to become extremely successful in his niche and how he has grown his business over the years. This episode is chalk full of great tips on how to become the go to person in your niche, how to leverage yourself so you can get the most out of your business and your life. And we have a lot of fun talking about it. As a well-known speaker and leader in the real estate world, it’s easy to see how Ian’s passion and strong work ethic has gotten him to be in the top 1% of his market (And I may add, the most expensive market in Canada). And he has done all of this by being genuine, honest, transparent and original. Did I mention he only works 35 hours a week? He been able to do this by leveraging his time and REALLY focusing on the most important things and then delegating the rest. That’s what this business is all about, right? All the niche nay-sayers take heed… Niche markets are the here to stay! Don’t miss this incredible episode with Ian Watt… Listen in now! Listen/Download Audio File Here: The Niche Agent - With Ian Watt (Episode 30) [ 34:18 ] Play Now | Play in Popup | Download (1204) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Ian Watt is internationally recognized as one of the leaders in real estate marketing and ranked in the top 1% of 9,800 members in the Real Estate Board of Greater Vancouver (ranked #83 out of 9800 members of the Real Estate Board of Greater Vancouver for 2009 unit sales). Specializing in luxury condominiums in Vancouver, Ian has a thorough knowledge of Yaletown, Coal Harbour and Downtown’s new urban...
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Wait wait wait… I know what you’re thinking. I don’t mean THAT kind of hooking up! This is a business article. (If you want to hook up online that way I’m sure there are other blogs and websites out there for you haha) What I’m talking about is creating relationships with other real estate agents and business owners by using online “tools”. This type of “hooking up” is a tactic that can push your niche real estate business to long-term success. There is a belief that if you get online and meet more and more people online, the bigger your database will be and the more homes sales you will get. And to be honest, that is partially true. But just trying to mass convert people can be a nightmare and very ineffective. For those of you who don’t know my story, I moved to the Durham Region a few years ago and I wanted to reach as many people as I could in the shortest amount of time. I figured I would go add random people on Facebook in the area and just build my list one person at a time. I thought this would be a great approach to grow my real estate business. I learned very quickly that this was not a very efficient approach and took a lot of time and energy. So what did I do? I quickly learned that I needed to connect with other business owners in the area. I started a blog shortly after I moved to the area called 52 Things To Do In Durham Region. I began blogging on a weekly basis about things going on in the area. I talked about events, great local businesses, exciting touristy things to try and so on. Then I started reaching out to local business owners to feature them on my blog. This was a game changer for me. But the important part was I unplugged from online and went out and met people in real life! When I moved to the area I knew basically 3 people. Within 6 months of running my blog I had a big list on my Facebook, countless coffee’s with local business...
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Beth Samberg has proven this business strategy works! This week I interview Beth Samberg. Beth shares her success story about how she started as an under producing agent, and then turned that into a 35 million a year business. Her secret? Staying small. As listeners of The Niche Agent, you know that the money is in niches, and Beth found this truth out with her business very early on. She focuses on a very small geographic area. (She doesn’t drive more than 15 mins mins for work) This focus started as a desire to stay close to family and to not waste her valuable time and its paid off… HUGE! Beth and I also go in deeper with her new found success with putting in business systems and a coach that has allowed her to double her business in the last year. She attributes this success to a mindset shift and help from her business coach. She shares some of her insights over the past few years and gives us an open and honest look into her life. If you are wondering if going small is bad for business, than listen to this episode before you change your mind! Listen/Download Audio File Here: The Niche Agent - With Beth Samberg (Episode 29) [ 32:18 ] Play Now | Play in Popup | Download (1332) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest As a dynamic, energetic personality with superior negotiating skills, Beth Samberg has continuously earned recognition as top producer in the real estate industry. She has been recognized by Philadelphia Magazine with the Five star award the last four years in a row. Beth Samberg specializes in the Lower Main Line and surrounding areas of Philadelphia including Lower Merion Township. Beth’s knowledge of the Lower Main Line permits her to fill all the needs her clients require. Whether buying your first home, downsizing or relocating, her specialized care and service will overwhelm you. If you would like to connect with Beth you can find her at www.BethSamberg.com, Twitter: @BethKnowsHomes, Facebook : Beth Samberg Team To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t...
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