This week we have an agricultural/farm specialist Kevin Avery on the show. In this week’s episode I interview Kevin Avery of Century 21 in the Kawartha Lakes area. Kevin is an agent by day, and a farmer at heart. His love for agriculture has driven his business to great lengths. Farms can be one of the most intricate and complex types of transactions in the real estate world. Listen to our episode this week to hear some insider tips on how Kevin runs his business. As part of The Niche Agents mandate, it’s important to understand how others run their business. Even if you aren’t interested in learning to sell agricultural properties, you can still learn some valuable takeaways from this interview. Listen/Download Audio File Here: The Niche Agent - With Guest Kevin Avery (Episode 6) [ 29:20 ] Play Now | Play in Popup | Download (1096) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Kevin started his Real Estate career at the age of 21 and has been a full time Sales Representative in the Kawartha Lakes for 20 years. Kevin is the Team Leader of TEAM AVERY, and is an instinctive leader with the ability to inspire and motivate his Team. He enjoys working on deals that are challenging and feels that the art of sales only starts with the word “no” if every deal were easy there would be 10 times more realtors in the business! Kevin hasn’t ‘worked’ a single day in his Real Estate life, because he has a real passion for his work and he loves his career, “it sure doesn’t feel like work!” Kevin is a farm and rural property specialist, and a trusted and greatly respected member of the Real Estate community in Kawartha Lakes and beyond and ensures that client satisfaction is his Team’s top priority. Kevin Has 2 boys and a girl and sells real estate with his partner Katelyn Lowes, they have a small farm on the edge of Lindsay where they grow, Speckle Park Cattle, and raise hormone, anti-biotic and gmo free beef and pork. You can find out what Kevin is up to...
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Oh…. Squeeze Pages! Ok, so it’s probably not what you think, but I’m sure if you are looking for some squeezing in another way, there are probably other blogs out there. What I’m talking about is squeeze pages. “Squeeze what?” you might be asking? If you aren’t familiar, let me explain. In the world of online marketing, one of the most effective ways of getting people to leave you their information is the use of squeeze pages. A squeeze page in its simplest form is a single page that offers the visitor information or something of value in exchange for their information. In essence, its “squeezes” them to leave their information so they can get something in return. I’m sure you have all heard that the money is made in your database. In the online world, the contacts you get registering will be the ones building your database. Agents like Chuck Charlton, have figured this out and have learned to master the art of list building online. (If you would like to get some great insight into what Chuck and his team is working on, check out our previous interview with Chuck on our episode 4 at www.TheNicheAgent.com/episode4 for some great tips. So back to squeeze pages… Having ANY information is better than none, but having the RIGHT information is invaluable. Top marketers spend copious amounts of time and money learning to master these skills, but in the end, it’s worth it. They produce lists of highly targeted subscribers which feed their business. When it comes to online lead generation, building that highly targeted subscriber list is one of the most profitable things you can do. If done correctly you can almost bank on your sales when you know your numbers. So what is the best way to get people to sign up? That is the $64,000 question. The most important aspect of a squeeze page is offering something valuable enough that the consumer will be willing to leave their information. I always explain it like this… If I went out to eat and the waitress said to go home and type in a code from my receipt and get entered into a draw for a CHANCE to...
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The Niche Agent is proud to have our next guest Jeff Thibodeau of Re/Max in Brantford Ontario. We interviewed Jeff Thibodeau because of his unique (and highly effective) approach on facebook. Be sure to check out this weeks episode to find out what Jeff and his team are doing with the extremely popular Facebook group We Love Brantford. Jeff and I talk about some of the inexpensive and easily attainable marketing techniques he uses to grow his online presence on Facebook. Jeff has been a full-time Realtor since 2008 and prides himself of always offering the latest tools in property marketing to his valued clients. As Team Leader Jeff is responsible for the day-to-day operations of the Brantford Homes Team and he personally oversees each and every transaction to ensure amazing customer service; and the results his clients have come to expect. Jeff’s educational background is in computer programming and systems analysis and his resume includes over 10 years as Project Manager in a boutique Market Research firm. This experience gives Jeff the tools to accurately analyze the local market place and help his clients make smart real estate decisions. If you would like to learn some of these techniques and how you can leverage facebook to grow a raving fan base and become the “go to” person in your community then you are not going to want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Guest Jeff Thibodeau (Episode 5) [ 31:30 ] Play Now | Play in Popup | Download (266) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can connect with Jeff Thibodeau on website at www.BrantfordHomes.com And check out his Facebook page we talk about at www.Facebook.com/WeLoveBrantford If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the...
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USP – Do You Stand Out?! In the real estate world, you probably have all heard it. Unique Selling Proposition or USP. But have you ever actually put much thought into it? Have you developed a USP for your business? If you plan on doing any niche marketing in real estate, you better not skip out on having a strong USP. This is what is going to differentiate you from your competition in the market place. Every agent, regardless if you focus on a niche, should have a USP for their business or else they just become “another agent” and won’t be able to effectively show your worth to your clients. So what is YOUR USP? Have you decide what makes you you? Here are some areas you can focus on to help you get to the root of a strong USP for your niche real estate business (or just in general)… Do you have extra industry Experience? Do you have a background in other industries? Do you carry and additional credentials? Do you have any additional certifications/qualifications? Do you do anything above and beyond the industry standard? Do you have an above average track record? Do you service any specific areas? Do you service any specific demographic/group? Do you have a service guarantee? Do you do anything proactively that others don’t? Whatever your unique selling proposition is, you should be able to clearly state what differentiates you from the competition. If you don’t, someone else will. Truly strong and effective USPs should become the single most compelling benefit you provide your clients. These are what are going to make clients sign the paper work with you and choose you, so make it good. So have you picked yet? One of the key things about a USP is to start early. The earlier you can get this narrowed down, the sooner you can start to set yourself apart from the competition. This will allow you to market yourself effectively and stand out from the crowd. Leave us a comment below and tell us about YOUR USP… We’d love to hear what our fans of The Niche Agent are working on. ...
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We want to welcome our next guest to The Niche Agent – Chuck Charlton of Royal LePage in Milton. Melissa And Chuck Charlton were born in the Greater Toronto area, got married in 2004, and moved out to Milton a year later. Not knowing anybody, and dipping $40,000 in debt to start their business in an area where they didn’t know a single person, they became an immediate success and paid off the loan by the end of the year. Since then, Melissa And Chuck Charlton have helped more than 1,200 people, and have become nationally recognized as teachers and leaders in the industry, guest speaking at events in Las Vegas, San Diego, Phoenix, Orlando and Toronto. Chuck is the host of a five-days-a-week listing review video blog called Milton Daily Homes, and he sends more than 2 million emails per year. The blog generates one to three new clients a week and a $15-to-1 return on each dollar spent on marketing. Chuck was a fantastic guest on The Niche Agent so check it out to learn some of the insider secrets Chuck and his team are using to take over his market. Listen/Download Audio File Here: The Niche Agent - With Guest Chuck Charlton (Episode 4) [ 36:44 ] Play Now | Play in Popup | Download (306) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can connect with Melissa And Chuck Charlton on their website at www.MiltonDailyHomes.com If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club at www.TheNicheAgent.com/Insiders.) (P.S.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created...
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