How important is needs-based selling? Its critical to your niche business! Let me guess, you have probably heard someone saying “I could sell ice to an Eskimo”?! This may be possible, but is it really RIGHT? Even if possible, I don’t think it would be an ethical thing to do. Plus, you would have to be a heck of a sales person to pull that off. (Unless that ice is in the form of an amazingly sculpted ice castle with a waterfront view and a double car garage! ) But let’s say someone actually pulled off a sale like that. Do you think it would have been an easy sell? I’m sure the Eskimo would have dragged their feet and definitely didn’t jump at the first chance. It would have taken some serious persuasion to pull off something like that. And why would you even TRY to sell ice to an Eskimo when they clearly don’t even need it? Anyways, you get the point I’m trying to make, I will save the ice for my drink. So what does this all have to do with niches? When you have a niche and you are working it, your “selling” actually becomes more about needs based selling, than persuasion. If you get it right, you will actually spend a whole lot less time “selling” and more time helping clients get what they want, and help you get what you want… a SALE! I told you I wouldn’t talk about ice, but what if that person said they decided to sell a heater to an Eskimo, or better insulation, or some solar heaters. Why? Because it would have shown me that you targeted a market, you understood your markets needs and you sold them something they could actually use and benefit from! But if my job was to sell ice, then I would find a target market that could use my product and really need it! What if I compiled a list of ice sculptors and sold them “The perfect ice sculpting block”? Or what if I went after music festivals and sold them ice in bulk for their special events? Or went after restaurant, grocery store or...
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This week I interview the one and only Barry Lebow!!! If you don’t know him, you should! 🙂 Very few people have seen and done what Barry Lebow has! As a 46 year vet to the industry, there aren’t many who can hold a candle to his wealth of experience and knowledge. In this weeks episode I get a chance to chat with Barry about some of the niches he has worked over the years and how he has used niche’s to catapult his business to high levels of success. If you would like to learn from one the best, then you need not look any further. With over 20 North American credentials under his belt, and the founder of The Accredited Seniors Agent designation, its no wonder this guy is so highly sought after. Listen to this weeks episode and let us know what you think. Listen/Download Audio File Here: The Niche Agent - With Guest Barry Lebow (Episode 7) [ 30:01 ] Play Now | Play in Popup | Download (1788) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Barry Lebow, FRI, CRF, Master ASA, ASA, SRES, ABR, IFAS, CERC Broker, RE/MAX Ultimate Realty Inc. Brokerage, Toronto, Ontario, Canada. Professional Land Economist, Arbitrator and Mediator www.barrylebow.com A recognized leader in professional real estate Barry is focussed on working with families with senior moves, downsizing, estates, difficult situations inclusive of divorce. Due to the nature of his business, he covers all of the Greater Toronto Area. Barry Lebow is one of Canada’s best known real estate personalities. Starting in 1968, Barry has earned 20 recognized North American professional designations in real estate and is the founder of the Accredited Senior Agent program for Canadian Realtors. He has been honored for his community work. He is founder, New Leadership, State of Israel Bonds, past president, Toronto Freedom Lodge, B’nai Brith Canada, former national director, B’nai Brith Canada. He has raised funds or volunteered for many charities, Big Brothers/Sisters, Centre for Addiction and Mental Health (CAMH), OneMoreWear and many others. To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If...
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This week we have an agricultural/farm specialist Kevin Avery on the show. In this week’s episode I interview Kevin Avery of Century 21 in the Kawartha Lakes area. Kevin is an agent by day, and a farmer at heart. His love for agriculture has driven his business to great lengths. Farms can be one of the most intricate and complex types of transactions in the real estate world. Listen to our episode this week to hear some insider tips on how Kevin runs his business. As part of The Niche Agents mandate, it’s important to understand how others run their business. Even if you aren’t interested in learning to sell agricultural properties, you can still learn some valuable takeaways from this interview. Listen/Download Audio File Here: The Niche Agent - With Guest Kevin Avery (Episode 6) [ 29:20 ] Play Now | Play in Popup | Download (1085) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Kevin started his Real Estate career at the age of 21 and has been a full time Sales Representative in the Kawartha Lakes for 20 years. Kevin is the Team Leader of TEAM AVERY, and is an instinctive leader with the ability to inspire and motivate his Team. He enjoys working on deals that are challenging and feels that the art of sales only starts with the word “no” if every deal were easy there would be 10 times more realtors in the business! Kevin hasn’t ‘worked’ a single day in his Real Estate life, because he has a real passion for his work and he loves his career, “it sure doesn’t feel like work!” Kevin is a farm and rural property specialist, and a trusted and greatly respected member of the Real Estate community in Kawartha Lakes and beyond and ensures that client satisfaction is his Team’s top priority. Kevin Has 2 boys and a girl and sells real estate with his partner Katelyn Lowes, they have a small farm on the edge of Lindsay where they grow, Speckle Park Cattle, and raise hormone, anti-biotic and gmo free beef and pork. You can find out what Kevin is up to...
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Oh…. Squeeze Pages! Ok, so it’s probably not what you think, but I’m sure if you are looking for some squeezing in another way, there are probably other blogs out there. What I’m talking about is squeeze pages. “Squeeze what?” you might be asking? If you aren’t familiar, let me explain. In the world of online marketing, one of the most effective ways of getting people to leave you their information is the use of squeeze pages. A squeeze page in its simplest form is a single page that offers the visitor information or something of value in exchange for their information. In essence, its “squeezes” them to leave their information so they can get something in return. I’m sure you have all heard that the money is made in your database. In the online world, the contacts you get registering will be the ones building your database. Agents like Chuck Charlton, have figured this out and have learned to master the art of list building online. (If you would like to get some great insight into what Chuck and his team is working on, check out our previous interview with Chuck on our episode 4 at www.TheNicheAgent.com/episode4 for some great tips. So back to squeeze pages… Having ANY information is better than none, but having the RIGHT information is invaluable. Top marketers spend copious amounts of time and money learning to master these skills, but in the end, it’s worth it. They produce lists of highly targeted subscribers which feed their business. When it comes to online lead generation, building that highly targeted subscriber list is one of the most profitable things you can do. If done correctly you can almost bank on your sales when you know your numbers. So what is the best way to get people to sign up? That is the $64,000 question. The most important aspect of a squeeze page is offering something valuable enough that the consumer will be willing to leave their information. I always explain it like this… If I went out to eat and the waitress said to go home and type in a code from my receipt and get entered into a draw for a CHANCE to...
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The Niche Agent is proud to have our next guest Jeff Thibodeau of Re/Max in Brantford Ontario. We interviewed Jeff Thibodeau because of his unique (and highly effective) approach on facebook. Be sure to check out this weeks episode to find out what Jeff and his team are doing with the extremely popular Facebook group We Love Brantford. Jeff and I talk about some of the inexpensive and easily attainable marketing techniques he uses to grow his online presence on Facebook. Jeff has been a full-time Realtor since 2008 and prides himself of always offering the latest tools in property marketing to his valued clients. As Team Leader Jeff is responsible for the day-to-day operations of the Brantford Homes Team and he personally oversees each and every transaction to ensure amazing customer service; and the results his clients have come to expect. Jeff’s educational background is in computer programming and systems analysis and his resume includes over 10 years as Project Manager in a boutique Market Research firm. This experience gives Jeff the tools to accurately analyze the local market place and help his clients make smart real estate decisions. If you would like to learn some of these techniques and how you can leverage facebook to grow a raving fan base and become the “go to” person in your community then you are not going to want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Guest Jeff Thibodeau (Episode 5) [ 31:30 ] Play Now | Play in Popup | Download (263) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can connect with Jeff Thibodeau on website at www.BrantfordHomes.com And check out his Facebook page we talk about at www.Facebook.com/WeLoveBrantford If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the...
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