Are you wondering “What are Niche Content Sites”? You have probably heard it, and it couldn’t be truer today. “Content Is King”… and that isn’t going to change anytime soon. As long as there is the internet, this tried and true strategy will be important. The internet is basically a collection of content that is interconnected. So you would be crazy to not build your niche site based on great content. Let me ask you this: Why do people even go on line? You probably know the answer, and that is INFORMATION! It may be entertaining information, engaging information, educating information… Whatever it is, it’s for information. So knowing that, I want you to take a look at your website right now. If you aren’t in front of it, close your eyes and think about your site. How much engaging and informative content do you have on your site? If you don’t have much, you probably aren’t getting the results you were expecting from your site. Am I right? If you are smart enough to realize you need to focus on a niche, like the rest of The Niche Agent fans have, then you will begin to understand the importance of having a niche content site for your real estate niche. Your success online (and even in general) will be greatly increased by the quality of content you create and share with your niche. Not sold yet? Here are 3 critical reasons you should be focused on creating a niche content site: 1) Google LOVES Them Unless you have been living under a rock (unless your niche is cave homes) you have probably realized how important it is to be ranked well with Google, and other top search engines. Google LOVES good content. As the developers of Google have gotten smarter and cracked down on people abusing unethical SEO tactics, they have put more and more of an emphasis on quality content. The more ***HIGH QUALITY*** content you have, the greater the chances of you being ranked well on the search engines. The more pages you have the higher chance of getting exposure. Quality and relative content is key. Don’t forget...
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What’s better than Real Estate? Rock N Roll! And Denny Lyons lives out BOTH! If you ever imagined mixing business with pleasure but thought it wasn’t possible, then you need to listen to this weeks episode of The Niche Agent with our guest Denny Lyons. He is called “The Rock N Roll Realtor” by many. Denny quickly learned that if he wanted to have fun and make money, then he was going to need to mix his two love’s: real estate and music! Denny has built a nearly 25 years career in the real estate world and has been able to help many A-List musicians and artists with their real estate purchase/sale. In this episode we learn how Denny has mastered two niches in his business. Music and cold calling. If you have ever wanted to mix your passion with your real estate business, than this is the episode for you! Check out Denny Lyons’ bio below if you’d like to get more information about what he’s up to! Listen/Download Audio File Here: The Niche Agent - With Guest Denny Lyons [ 34:14 ] Play Now | Play in Popup | Download (1040) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Who is Denny Lyons? Denny is “The Rock ‘n’ Roll Realtor”. Denny is THE real estate agent to rock stars such as PINK, actors including Aimee Garcia and Kelly Perine, Emmy Award winning writers such as Ian LaFrenais have all utilized Denny’s services. Denny loves to help people who love what he loves including Beatle fans, Doors fans, basically any rock music aficionados. He also loves haberdashers, artists, surfers, anyone who is eccentric, eclectic…basically any creative individuals. With a career spanning more than 24 years, Denny has marketed and sold well over $100 million in real estate in Southern California. Denny uses exceptional local market knowledge combined with a personable approach to offer his clients THE most effective approach to the otherwise difficult business of real estate. What sets Denny apart is his unique ability to listen to what his clients say and understand what their needs are. Denny is unflappable in his pursuit of closing each transaction...
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This week I interview Aaron Woodman. Aaron has achieved incredible results with a simple approach. I first connected with Aaron Woodman a year or so ago. We connected on Facebook and have been chatting ever since. Aaron has a very simple approach to the real estate business and it has helped him achieve great success. He says that most agents over complicate the process of selling real estate and don’t need to. He takes a customer first approach and fanatical about building meaningful relationships. We talk about some of the techniques he uses and some of the mind shifts that need to happen if you want to simplify the real estate process. In this episode we talk about Aaron’s approach to life and real estate and how he has applied it to his success. Don’t miss this episode and be sure to hit the share button above! (Read more about Aaron and his accomplishments below) Listen/Download Audio File Here: The Niche Agent - With Guest Aaron Woodman (Episode 8) [ 33:14 ] Play Now | Play in Popup | Download (1146) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Aaron has sold over $200 million in real estate assets and has managed a portfolio of over 1600 multi-family units, working for several large property management companies as well as for Exit Realty and Keller Williams Realty. Recently, he has focused his efforts on using his breadth of experience to act as consultant for a variety of Real Estate businesses, including individual residential brokers across the country, national property management firms, and Real Estate technology start-ups. To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook ) (P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club...
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How important is needs-based selling? Its critical to your niche business! Let me guess, you have probably heard someone saying “I could sell ice to an Eskimo”?! This may be possible, but is it really RIGHT? Even if possible, I don’t think it would be an ethical thing to do. Plus, you would have to be a heck of a sales person to pull that off. (Unless that ice is in the form of an amazingly sculpted ice castle with a waterfront view and a double car garage! ) But let’s say someone actually pulled off a sale like that. Do you think it would have been an easy sell? I’m sure the Eskimo would have dragged their feet and definitely didn’t jump at the first chance. It would have taken some serious persuasion to pull off something like that. And why would you even TRY to sell ice to an Eskimo when they clearly don’t even need it? Anyways, you get the point I’m trying to make, I will save the ice for my drink. So what does this all have to do with niches? When you have a niche and you are working it, your “selling” actually becomes more about needs based selling, than persuasion. If you get it right, you will actually spend a whole lot less time “selling” and more time helping clients get what they want, and help you get what you want… a SALE! I told you I wouldn’t talk about ice, but what if that person said they decided to sell a heater to an Eskimo, or better insulation, or some solar heaters. Why? Because it would have shown me that you targeted a market, you understood your markets needs and you sold them something they could actually use and benefit from! But if my job was to sell ice, then I would find a target market that could use my product and really need it! What if I compiled a list of ice sculptors and sold them “The perfect ice sculpting block”? Or what if I went after music festivals and sold them ice in bulk for their special events? Or went after restaurant, grocery store or...
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This week I interview the one and only Barry Lebow!!! If you don’t know him, you should! 🙂 Very few people have seen and done what Barry Lebow has! As a 46 year vet to the industry, there aren’t many who can hold a candle to his wealth of experience and knowledge. In this weeks episode I get a chance to chat with Barry about some of the niches he has worked over the years and how he has used niche’s to catapult his business to high levels of success. If you would like to learn from one the best, then you need not look any further. With over 20 North American credentials under his belt, and the founder of The Accredited Seniors Agent designation, its no wonder this guy is so highly sought after. Listen to this weeks episode and let us know what you think. Listen/Download Audio File Here: The Niche Agent - With Guest Barry Lebow (Episode 7) [ 30:01 ] Play Now | Play in Popup | Download (1800) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Barry Lebow, FRI, CRF, Master ASA, ASA, SRES, ABR, IFAS, CERC Broker, RE/MAX Ultimate Realty Inc. Brokerage, Toronto, Ontario, Canada. Professional Land Economist, Arbitrator and Mediator www.barrylebow.com A recognized leader in professional real estate Barry is focussed on working with families with senior moves, downsizing, estates, difficult situations inclusive of divorce. Due to the nature of his business, he covers all of the Greater Toronto Area. Barry Lebow is one of Canada’s best known real estate personalities. Starting in 1968, Barry has earned 20 recognized North American professional designations in real estate and is the founder of the Accredited Senior Agent program for Canadian Realtors. He has been honored for his community work. He is founder, New Leadership, State of Israel Bonds, past president, Toronto Freedom Lodge, B’nai Brith Canada, former national director, B’nai Brith Canada. He has raised funds or volunteered for many charities, Big Brothers/Sisters, Centre for Addiction and Mental Health (CAMH), OneMoreWear and many others. To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If...
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