A MUST Read For New Agents I remember a few years ago when I started in this business… Excitement and fear were two major emotions that I faced on a daily business. (And I’m sure you can relate!) The excitement of starting my own real estate business would give me chills thinking about all the possibilities. And then, the fear of failure would bring it all back into reality. As I started in my real estate business, I quickly realized that fear wasn’t just a nagging emotion. Fear can be a debilitating and toxic thought that cripples many people’s businesses. So what can you do to help kick the habit of fear out of your business life? A bit of careful planning, coaching, the right systems and some luck can get you onto the right path to success. If you are just getting started in the real estate world, it is easy to let the little things take over. You make yourself FEEL busy because you are doing a lot of little tasks. But it’s important that you stay focused on the important things. Take a step back and really look at what you need to accomplish. You should decide what niche, approach or segment of the market you want to focus on and this will allow you to make the planning easier. It will also increase your chances of success! Taking a step back will give you the opportunity to better understand how you can serve your clients as well as build your business to its full potential. To the inexperienced and new agents, it’s easy to get lost in all the little things and not spend any time and energy on this. But many real estate agents make the mistake of thinking they are going to try and get a piece of the pie from every pie. Chasing a large audience may sound alluring and a smart business strategy, but this can in fact be a complete killer to your real estate business. Not focusing on a manageable segment can end up taking your business off course and leave you broke! I can’t stress it enough, unless you were fortunate enough to be born into...
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Virginia Munden did last year… Listen to the episode and find out how she turned Facebook into a goldmine! I had the privilege of interviewing Virginia Munden for The Niche Agent. Virginia and I discussed some of the strategies she and her husband Wayne use on their team that generated them 36 referrals and over $360k+ last year in closed business from facebook alone! Virginia is a pioneer in the social media world and has really learned to leverage her time and resources to turn her love of connecting and engaging with people and mixing it with proven marketing strategies to grow their team to consistently be one of the top teams at RE/MAX. In this episode we talk about the “social media world” and what it means for agents and how you can use it to thrive and stand out. Being authentic is one of the major platforms Virginia’s team is built on and you can see it come through in her passion for our industry and for her clients. She also shares how their team has build a solid pipeline of referrals from agents as well as from their database and what that means for their business. If you like making money (and I know you do, or else you wouldn’t be following this podcast), then you won’t want to miss this episode. Listen/Download Audio File Here: The Niche Agent - With Guest Virginia Munden (Episode 21) The One About Facebook Referrals [ 33:40 ] Play Now | Play in Popup | Download (2043) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Being Relevant, Authentic, Competent and Transparent in this ever – changing Real Estate Landscape, can be quite challenging. Being true to your purpose and intention will guide you with your vision to serve people in their quest for Home Ownership. Meeting people on the On – Line Social Space is paramount and is considered a profitable stream in Geo – Farming or Lead Generation Strategies. The key is how to take these relationships from the OLS, On – Line Space to OLR, Off – Line Reality to create, convert and close. Leads are...
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How much are newsletters worth? Linda Schneider and I discuss the value and importance of newsletters for your real estate business. As a business coach, I can tell you that one of the things many agents struggle with is constant and consistent communication with their past clients and sphere. One of the best ways to do that is with a monthly newsletter. Linda, the newsletter Goddess (my words!), shares her insight and years of experience with newsletters. We discuss the importance of a properly crafted newsletter and the value it can bring to your business. If you aren’t using a newsletter in your business, you should. Its a very simple and effective approach to growing your business and getting more referrals. Who should you send it too? What kind of content should you have? Should you use an online newsletter or a hard copy? Listen in and find out Linda’s advice. There is so much valuable information in this episode you won’t want to miss! We also have an awesome opportunity for all of The Niche Agent listeners, Linda has agreed to give away 2, full year subscriptions to her insanely valuable newletter services to 2 lucky winners. All you have to do is go to the site and check out the newletter template and let her know you heard about it on The Niche Agent. Two winners will get this awesome service for free. And if you don’t win… Buy it anyways. Its incredibly valuable and very inexpensive. Check it out here: www.FastNewsletters.com Listen/Download Audio File Here: The Niche Agent - With Guest Linda Schneider (Episode 20) [ 34:02 ] Play Now | Play in Popup | Download (1808) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Linda Schneider is a strategic thinker and innovative Training & Development professional with 20 years of high productivity in multiple environments. In her past she has designed and delivered dynamic large-scale seminars, webinars, and classroom training for international audience of real estate agents, financial planners, and insurance agents. Some of her past job roles include: Developed courses in business acumen, lead generation, sales skills, marketing and transaction...
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Think meeting a woman at a bar can change your career? It sure did for Kevin Baker! You are probably wondering what the heck I’m talking about… Kevin Baker shares his story how meeting a woman at a bar not only changed his business, but changed his life. After realizing that people couldn’t find him on Google, Kevin set out to change that. He learned how to use online SEO and other marketing ideas to grow his business. We talk about his big “Ah-ha” when he learned to combine direct response marketing with online tools to put his business on auto pilot. Learning to generate business while in your sleep is the dream of most agents, and Kevin has created a system that is generating him hot leads and a lot of business from this tactic. He found out 50 percent of his business came from a few condo buildings in his area online. This was the big eye opener for him and his business. Listen to this episode to hear some of the insights and valuable take-aways that Kevin and I discuss in this weeks episode. Listen/Download Audio File Here: The Niche Agent - With Guest Kevin Baker (Episode 19) [ 32:45 ] Play Now | Play in Popup | Download (1752) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Being a Realtor since 2001, Kevin’s business has steadily grown to what is now a thriving group of individuals able to fulfill every clients needs. Specializing in residential and residential investment property, Kevin has also surrounded himself with a great team of individuals that can handle leasing, commercial as well as all facets of residential real estate. With his customized marketing plan, Kevin covers all the bases by providing print, direct mail and an extensive online marketing package that is second to none. Through social networking, blogging, etc he is able to drive traffic to his sites to give his sellers ultimate exposure for their property. You can check out what Kevin is up to on his site at www.KWHomeTeam.ca or find him on Facebook at www.Facebook.com/KevinBakerRealEstate or on Twitter at @KevinBakerRealEstate To you...
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Part of having a niche is passion… And you can’t deny Aaron Kaufman’s passion! What do you get when you mix passion and focus? An awesome niche!! This week I interview Aaron Kaufman, the creator of The KW Effect training program. Aaron has dedicated his career to helping Keller Williams agents understand the Keller Williams way of business and to teach agents how to recruit other like minded agents. It doesn’t hurt that they can collect a nice residual income from profit sharing from it as well! Aaron and I discuss the hows and the whys of building wealth through the Keller Williams Profit Share model. We also go deep into the importance of finding something you are truly passionate about and how to make it your own. Aaron is one passionate guy, and from the success he’s had, you can see why! We talk about how he’s designed his business around his lifestyle and allowed him to live the life he wants and teach agents to do the same. For those of you who may not know, Aaron was there to help coach me when I was starting The Niche Agent as well. He gave me some great insights and tips to get it started. Even if you aren’t a Keller Williams agent, there is lots to be learned from this episode of The Niche Agent. Aaron shares some invaluable insights into what he’s learned over the years speaking to thousands of agents. So don’t miss this episode! Listen/Download Audio File Here: Standard Podcast Play Now | Play in Popup | Download (1645) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Aaron Kaufman is a KW Growth Coach out of Atlanta, Ga., who has personally sponsored over 400 agents to KWRI. His online recruiting system (moving-careers.com) has helped sponsor over 1,400 agents to KWRI since 2005. 7 of the past 9 years, either Aaron or one of his recruits, has won The Growth Partner of the Year (Top Sponsoring Agent) for all of KWRI and he is in the Top 100 annual KW profit share earners. Aaron teaches his innovative profit share class, The...
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