USP – Do You Stand Out?! In the real estate world, you probably have all heard it. Unique Selling Proposition or USP. But have you ever actually put much thought into it? Have you developed a USP for your business? If you plan on doing any niche marketing in real estate, you better not skip out on having a strong USP. This is what is going to differentiate you from your competition in the market place. Every agent, regardless if you focus on a niche, should have a USP for their business or else they just become “another agent” and won’t be able to effectively show your worth to your clients. So what is YOUR USP? Have you decide what makes you you? Here are some areas you can focus on to help you get to the root of a strong USP for your niche real estate business (or just in general)… Do you have extra industry Experience? Do you have a background in other industries? Do you carry and additional credentials? Do you have any additional certifications/qualifications? Do you do anything above and beyond the industry standard? Do you have an above average track record? Do you service any specific areas? Do you service any specific demographic/group? Do you have a service guarantee? Do you do anything proactively that others don’t? Whatever your unique selling proposition is, you should be able to clearly state what differentiates you from the competition. If you don’t, someone else will. Truly strong and effective USPs should become the single most compelling benefit you provide your clients. These are what are going to make clients sign the paper work with you and choose you, so make it good. So have you picked yet? One of the key things about a USP is to start early. The earlier you can get this narrowed down, the sooner you can start to set yourself apart from the competition. This will allow you to market yourself effectively and stand out from the crowd. Leave us a comment below and tell us about YOUR USP… We’d love to hear what our fans of The Niche Agent are working on. ...
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We want to welcome our next guest to The Niche Agent – Chuck Charlton of Royal LePage in Milton. Melissa And Chuck Charlton were born in the Greater Toronto area, got married in 2004, and moved out to Milton a year later. Not knowing anybody, and dipping $40,000 in debt to start their business in an area where they didn’t know a single person, they became an immediate success and paid off the loan by the end of the year. Since then, Melissa And Chuck Charlton have helped more than 1,200 people, and have become nationally recognized as teachers and leaders in the industry, guest speaking at events in Las Vegas, San Diego, Phoenix, Orlando and Toronto. Chuck is the host of a five-days-a-week listing review video blog called Milton Daily Homes, and he sends more than 2 million emails per year. The blog generates one to three new clients a week and a $15-to-1 return on each dollar spent on marketing. Chuck was a fantastic guest on The Niche Agent so check it out to learn some of the insider secrets Chuck and his team are using to take over his market. Listen/Download Audio File Here: The Niche Agent - With Guest Chuck Charlton (Episode 4) [ 36:44 ] Play Now | Play in Popup | Download (302) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can connect with Melissa And Chuck Charlton on their website at www.MiltonDailyHomes.com If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club at www.TheNicheAgent.com/Insiders.) (P.S.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created...
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Welcome back to Episode 2 of The Niche Agent with James Festini! I want to introduce our second guest James Festini of Century 21 in Southern California. Being a mega agent, James walks the walk and talks the talk. He is a top producer and has the numbers to show it. In the last few years he has taken his skills of cold calling and transferred them to door knocking and has really mastered the art. Listen to the podcast and get some tips and insight from James on door knocking for business. If you would like to incorporate door knocking into your business, then this episode is a must for you! Listen/Download Audio File Here: The Niche Agent - With Guest James Festini (Episode 2) [ 22:21 ] Play Now | Play in Popup | Download (272) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: James Festini described himself “I’m a REALTOR®, writer, runner, musician, father & husband. I push myself to improve & enjoy sharing this journey via Audio Podcasts, YouTube videos & blogging” You can connect with James on twitter @JamesFestini or check out his website at www.JamesFestini.com And be sure to listen to his podcast “Your First Day In Real Estate” on iTunes. If you haen’t yet, be sure to get your copy of The Niche Agents eBook “101 Real Estate Niche Markets” at www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com (P.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club at www.TheNicheAgent.com/Insiders.) (P.S.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at www.TheNicheAgent.com/eBook...
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This question was brought up to me by a real estate friend of mine. We chatted for a bit about it. He’s relatively new to the business and said he had a niche in mind. And of course… I told him to “go for it!” That is when the hesitation started to creep up. At first he wasn’t sure if it was the right niche for him he said. I assured him it was a good market to go after. Then he said he was too new in the business and didn’t think it was a smart move to focus too narrow this early in his business and he wanted to wait and get more experience. He wanted to test the waters before he jumped into a niche. The way I see it, he is in the absolute best time! This is his chance to define his business and own it. I find many agents are waiting for that perfect moment for the stars to align and a sign from heaven to appear telling them that they should start focusing on a niche. The best time is now… I’m not saying you should blindly jump in and just haphazardly choose a niche and go after it. There should be time and energy spent to research and develop a game plan. But that shouldn’t stop you from pursuing your niche in this moment. As a new agent, you have a chance to really carve out your business an own it. If you have a certain set of skills, experience, passion, business connections, unique offer etc, I say use it in your business and make it part of your plan. You don’t have to give up all of your other opportunities for business outside of your niche while you grow, but you still should be working on your niche as soon as you can. For agents who are new to the business (under a year or so) it can be a scary time. There is a lot to learn and a lot of mistakes can be made, but what better time to take those risks. Most of the new agents who will be successful in this business haven’t...
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Welcome to our first episode of The Niche Agent Podcast With Kevin Kauffman! Our guest is Kevin Kauffman with Keller Williams in Phoenix/Tempe/Scottsdale Arizona. Kevin and his team are one of the top 250 teams in North America. They have shifted gears and been focusing on Agent to Agent referrals as well as working their sphere of influence and past clients. They specialized in Short Sales which allowed them to grow their business to massive numbers and have recently started to grow their strategies to dominate their market. Listen to the podcast for more information on what they are working on and some great ideas-tips for your business. Listen/Download Audio File Here: The Niche Agent - With Kevin Kauffman (Episode 1) [ 27:51 ] Play Now | Play in Popup | Download (257) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: You can check out Kevin and his team Group 46:10 at http://www.KevinAndFred.com Be sure to get your copy of The Niche Agents eBook -101 Real Estate Niche Markets- at http://www.TheNicheAgent.com/ebook To you and your niche, Ryan Smith – The Niche Agent www.TheNicheAgent.com P.S. If you would like to learn more about The Niche Agent be sure to sign up for the insiders club to stay up to date with all things going on. You can get access to www.TheNicheAgent.com/Insiders. P.S.S. Do you work a niche? Tell us about it? Do you work your past clients and agents like Kevin Kauffman does? We’d love to hear about your experience with your...
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