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Websites And Niche Marketing- Where Do You Begin?

Websites And Niche Marketing- Where Do You Begin?

By on Nov 14, 2013 in Blog, Google, SEO | 0 comments

With the new year behind us, many agents are looking to re-evaluate their on-line presence. With Google constantly changing their algorithms and targeted SEO becoming even more of a hot topic, mastering your real estate niche on-line is going to be critical.   Here are some things to keep in mind if you want to be in the good books with Google. It doesn’t hurt to follow these if you want to get your niche noticed! These are some of the most accepted strategies amongst the SEO experts!   1)      Google is getting smarter and smarter at finding man made quality content on-line. The robotic “spun” content of the past that is recycled over and over will not be effective any more. 2)      Brands are good on Google! Google applied for a patent on an algorithm technology to decipher brands. This mean you should be building your OWN brand! 3)      Become a certified Google Author. It not only builds credibility, it also helps you rank much much much more than just a standards user. 4)      Social signals will be another critical measurement. Who is sharing your content? How popular are you in your social circles? How do your social circles engage with your content? Also, are YOU sharing others content, engaging in others social feeds? 5)      Blogging is NOT dead! With the launch of Google Hummingbird, there has been an even greater shift towards engaging, original and relevant content. Blogging is a simple and effective way to provide this content as well as give it your personal flair. (Perfect when building a niche audience!) 6)      Some of the big real estate content sites are realizing the value of hyper local marketing and are shifting their attention over. We still have an opportunity to stay ahead of them but it needs to be done before the big guys move in. That is why NOW is the best time to find your niche!   So if you are new to your real estate niche or a seasoned vet, make sure you follow these basic guidelines when developing your on-line presence.     Ryan Smith – The Niche Agent “Your Niche Is Our Niche” www.TheNicheAgent.com  ...

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Dominate A Micro-Market!

Dominate A Micro-Market!

By on Nov 14, 2013 in Blog, Focus, Geographic, Google, SEO | 0 comments

A micro market?! That sound’s incredibly small right? RIGHT! I can’t get enough business from a micro market right? WRONG!   Every year there are thousands and thousands of agents cleaning up by taking over a micro market.  Not only is it way more cost effective, but it can also make you the King (or Queen) of your area. You can own it quicker, take a bigger market share, and get way more off shoot business when you learn to master the art of micro marketing.   Here are 4 strategies you can start today to take over your micro market:  1.      Choose A Geographic Niche. If you are looking to start a geographic niche, it’s helpful if you already have some “ins” with the area. If you live in a specific neighbourhood, condo building, home owners association etc., it can be very advantageous to pursue marketing to the area you already live. A critical thing to look for is the turn over… Just because you live there, doesn’t mean it will be worth pursuing. Industry experts suggest a 10% turn over per year or more. Keep in mind you aren’t going to get 100% of the deals in the area, but if you can aim to eventually own 10-20% of the area, you can do well. Let’s take a neighbourhood of 500 homes as an example. Let’s say there is a 10% turn over in the area, that’s 50 homes a year. If you can get to 20% market share, that’s 10 listings a year for your taking! (Don’t forget that many of these sellers will be buying, and you also have the opportunity to double end the deals. So let’s call it 20 ends in one year from a simple 500 home geographic area! Not to shabby!  2.      Focus Your Marketing on Social Media.  One way to get into the community for little to no cost is to create a community blog/social media space. You can update it with local events, news and insider information. You may just want to pepper that with your own real estate information if you want to get seen 😉  One agent who has really mastered this is Jeff Thibodeau of Re/Max...

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