What do you think about when you think of Niche Marketing? We all have an image or an idea of what it means to us, but have you ever stopped to think about what it ISN’T? What Niche Marketing is NOT! Niche marketing is not about trying to sell homes everyone out there. As a single agent or even small team, not only could you not afford that kind of budget, but you wouldn’t have the time to service the clients effectively. It’s just not possible!! But if you truly understand real estate niche marketing, you can begin to sell to a smaller, more targeted and effective market. You can get started doing this in today’s market with only a computer, an Internet connection and a good idea! Niche marketing is NOT about trying to compete Why do you throw yourself into the pack of wolves we call your competition? It’s fierce, ugly and dangerous. If you understand the concepts of niche marketing you can move into a competition free market (Or at least learn to crush any potential competition). When you create your own market, you aren’t lined up next to your competition and ordered to compete; you are in a class of your own. If done correctly it should be just you selling to a specific audience that you have created. This will result in higher profits, easier sales and less hassle. Niche marketing is NOT about selling to every type of client Once you have figured out who your audience is going to be, you focus on building your ideal list. Then you can market to these people over and over again if it’s the right fit for them. You don’t need to be constantly looking for the next new client to pay your bills. A properly built list of a targeted audience will provide you more than enough income to meet your needs. It just takes time and strategic moves. Niche marketing is NOT about focusing on the big picture Don’t worry! There is plenty of pie to go around. Don’t focus your energy and efforts on trying to get your hands in every area. When you focus on a smaller area ensures you become...
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They sure can! And Michael Thorne and I talk about how… This week I interview Michael Thorne from Mobile Agent TV. Michael has an amazing agent to agent interview show (kinda like this one) where he interviews top agents across the globe. Michael and David Fauquier have on some of the best agents out there and they drill down deep to get some great takeaways for the audience. As the co-host of Mobile Agent TV, Michael has not only learned from the best in the business, but he has learned to up his game e and apply many of the successful systems and tools that other top agents have shared with him and are using in their business today. Michael and I discuss the future of real estate, niches, technology and a host of other great topics in this episode. There is no denying Michael’s passion for the industry and you can tell why he’s making such an impact on the real estate world. Not only has Michael interviewed other top agents about their niches, but he shares his own insights into the niche world or real estate in this episode! Don’t miss this episode, as its truly inspiring and motivating for our Niche Agent listeners. (The recording only got Michael, sorry you don’t get to see my pretty face this week! haha ) Listen/Download Audio File Here: The Niche Agent - With Guest Michael Thorne (Episode 23) [ 35:12 ] Play Now | Play in Popup | Download (1821) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Michael became a licensed Realtor on his 19th birthday, and this July will mark his 20th year in the industry. Michael works on a team with two other dynamic Realtors: Jorda Maisey and Trisha Bongers in the Vancouver suburb of Langley, B.C.. The team has always been on the cutting edge of real estate technology. They have been paperless for more than 5 years. Michael, Jorda and Trisha joined RE/MAX in the fall of 2011 and helped open a paperless, boutique RE/MAX office last summer. Michael speaks regularly on technology and social media. Check out what Michael...
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You have heard me preach over and over again, choose a target market. This isn’t going to be any different. Successful agents who want to get control of their business, spend less money, time and energy know that a niche market is one of the best ways to achieve all this. But before you just jump right in and start spending money and time, it’s important that you ask yourself these 10 critical questions BEFORE you select your target market. This will help you not only find the right market, but also help you get your services into the right hands sooner, with less hassle and more effectively. 1) Who is my target market? What can I find out about them? What is their age, income, occupation? You want to look for measurable stats. This will help you get a better handle on who you are working with. 2) What is their lifestyle? What are they into? What do they do for fun? What type of music are they into? Etc. By knowing what they are into, you can get a better idea of what makes them tick, and this will also give you opportunities to reach them. 3) Can I see myself working with this group? Just because it may be a profitable group to target, is it going to be a demographic you want to spend your time with? Just remember, when you are committed to mastering your niche, you are going to be spending a lot of time with these people so make sure you are prepared. 4) Do you have any “ins” with this group? Are you part of their demographic? Do you have any connections with the group? If you have an “in” with the right target audience, then it can speed up the connection process, and give you opportunities that other agents may not have. 5) What organizations are they part of? Are they part of any social clubs, organizations, and groups? If you can’t get in from a connection of yours, sometimes being part of the same organizations as your target market can pay off. Plus it may give you a chance to give back...
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That’s what Jill Price has done! She’s mastered the waterfront niche and has made it her own… This week I interview Jill Price about her amazing track record of selling waterfront properties. Jill has had an incredible career and has learned to master her market. Jill shares some of the strategies she uses to get in front of her potential sellers and how she’s built a solid referral base from agents and we talk about her use of social media and how she’s leveraged it grow her business. She has really learned to combine her love of waterfront homes/cottages and combined it with her love of real estate. Check out this weeks episode of The Niche Agent and find out how you could mix your love and passion and build your real estate business around it like Jill did. Listen/Download Audio File Here: The Niche Agent - With Guest Jill Price (Episode 22) [ 25:46 ] Play Now | Play in Popup | Download (1849) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: Jill has been selling real estate for 10 years and has received the prestigious 100% award every year since joining RE/MAX. In 2013, she also received the Hall of Fame Award, recognizing her sales volume over the years. Previous to getting her real estate license she obtained an Honours Bachelor of Arts Degree in Sociology from Trent University. She has lived and worked in the Bancroft and Peterborough areas, and is VERY knowledgeable on the lakes and everything the area has to offer. She is well recognized for marketing and selling waterfront properties and also deals with residential and commercial properties. She has a HUGE presence in social media and a vast number of followers on Facebook and Twitter. Jill has developed a vast network of other Realtors all across Canada who trust her with their referrals and a large percentage of her business is established through this Referral Network that she has created. Jill is an Accredited Senior Agent with the Accredited Senior Agent Society which qualifies her to properly counsel senior citizens during real estate transactions. Less than 1 % of...
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Here Are 7 Simple Ways To Make It Happen… So, you found your niche, you built your niche website, you got your marketing done and you even have people visiting the site! (You are doing better than most agents already!) But you quickly realize that once a visitor comes to the site, they aren’t coming back even though you are updating it with new info and providing great content. How the heck do you get those people who have been to your site and already know what you are about to come back? First, you need to accept that not everyone will be coming back. Don’t let it bother you, that’s just the nature of the beast. Once you accept that and are prepared to do whatever it takes to get as many coming back as you can, you can now start to create systems to ensure you get the most bang-for-your-buck. Now keep in mind, just because they return, doesn’t make them customers or even potential customers. So how do you ensure customers are going to come back to your site? Let me say this, if you are reading this, chances are you are probably a returning visitor to The Niche Agent. (if you aren’t you need to come back for more great info!) And chances are you are probably someone in my target audience. (An agent who is looking to find/master their niche market) And if you have been around long enough, you probably will have seen me use at least ONE of these seven helpful tips to get people back to The Niche Agent. 1) Make Your Site Relevant Most people are searching online for information NOT an agent! That may come as a shock to some of you, but the sooner you realize this, the sooner you are on your way to success. You need to provide quality content that matters to your consumer. Keeping them up to date with the latest news, a hot story, relevant tips etc can all be part of your tactics to get your customers to keep coming back. If you are creating content that is useful, make sure there is some value to...
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