This episode with Ian Watt has it all! (I promise…) This week I interview Ian Watt about his incredible success with the condo niche. As a nearly 10 year veteran in the business, Ian has only sold 3 “houses” in his career and further proving why he really is the condo kind in Vancouver. Ian and I get right into what strategies he has used and is using to become extremely successful in his niche and how he has grown his business over the years. This episode is chalk full of great tips on how to become the go to person in your niche, how to leverage yourself so you can get the most out of your business and your life. And we have a lot of fun talking about it. As a well-known speaker and leader in the real estate world, it’s easy to see how Ian’s passion and strong work ethic has gotten him to be in the top 1% of his market (And I may add, the most expensive market in Canada). And he has done all of this by being genuine, honest, transparent and original. Did I mention he only works 35 hours a week? He been able to do this by leveraging his time and REALLY focusing on the most important things and then delegating the rest. That’s what this business is all about, right? All the niche nay-sayers take heed… Niche markets are the here to stay! Don’t miss this incredible episode with Ian Watt… Listen in now! Listen/Download Audio File Here: The Niche Agent - With Ian Watt (Episode 30) [ 34:18 ] Play Now | Play in Popup | Download (1217) (To save, hit download, then right click on the screen and hit save as…) Watch The Youtube Version Here: About Our Guest Ian Watt is internationally recognized as one of the leaders in real estate marketing and ranked in the top 1% of 9,800 members in the Real Estate Board of Greater Vancouver (ranked #83 out of 9800 members of the Real Estate Board of Greater Vancouver for 2009 unit sales). Specializing in luxury condominiums in Vancouver, Ian has a thorough knowledge of Yaletown, Coal Harbour and Downtown’s new urban...
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Wait wait wait… I know what you’re thinking. I don’t mean THAT kind of hooking up! This is a business article. (If you want to hook up online that way I’m sure there are other blogs and websites out there for you haha) What I’m talking about is creating relationships with other real estate agents and business owners by using online “tools”. This type of “hooking up” is a tactic that can push your niche real estate business to long-term success. There is a belief that if you get online and meet more and more people online, the bigger your database will be and the more homes sales you will get. And to be honest, that is partially true. But just trying to mass convert people can be a nightmare and very ineffective. For those of you who don’t know my story, I moved to the Durham Region a few years ago and I wanted to reach as many people as I could in the shortest amount of time. I figured I would go add random people on Facebook in the area and just build my list one person at a time. I thought this would be a great approach to grow my real estate business. I learned very quickly that this was not a very efficient approach and took a lot of time and energy. So what did I do? I quickly learned that I needed to connect with other business owners in the area. I started a blog shortly after I moved to the area called 52 Things To Do In Durham Region. I began blogging on a weekly basis about things going on in the area. I talked about events, great local businesses, exciting touristy things to try and so on. Then I started reaching out to local business owners to feature them on my blog. This was a game changer for me. But the important part was I unplugged from online and went out and met people in real life! When I moved to the area I knew basically 3 people. Within 6 months of running my blog I had a big list on my Facebook, countless coffee’s with local business...
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