Posts made in July, 2014

The Perfect Email Pitch In 6 Easy Steps

The Perfect Email Pitch In 6 Easy Steps

By on Jul 11, 2014 in Blog | 0 comments

The Perfect Email Pitch In 6 Easy Steps When you are trying to engage with your niche, email marketing/communication can be one of the easiest and effective approaches, but how much thought have you put into your email pitch?   Have you ever sent an email and wondered if anyone read it? Have you ever wondered if the content you are sending is even working? With a little careful planning, a few tips and some testing, you can be on your way to writing the perfect email pitch.   Here are 6 proven and easy to follow steps that will help you write the perfect email pitch for your niche:   “Brevity Is The Soul Of Wit” If you have read any Shakespeare, you may have come across this phrase. Shakespeare was a master of niche but could also have moonlit as a media relations pro! If you haven’t read Shakespeare or haven’t heard the saying, you may be wondering what the phrase means? To put it simply, it means that articulate and intelligent communication (A.K.A speech and writing) should use few and wisely chosen words. When it comes to your headline, you should be able to get to the point in 10 words or less (You are reading this, so I’m assuming the headline caught your attention!) Any more than this and you probably will need to rework it to get the message across more clearly. Keep it short and to the point and create intrigue and you will increase your open rate drastically.   Surprise! People love surprises! (Most of the time…) So why not treat your niche to a surprising fact and use it as a hook in your subject line. Being in real estate, there are a ton of great examples to follow, but here are a few effective ones I have used! “Interest Rates Are Up! Should You Lock In?” or “Burlington Area Home Prices Hit Historical High!”   Humor Them When I write my blog post I tend to use humor and add my personality to it. (At least I find it funny, and really, that’s all that matters right?… RIGHT?!?)  But you have to know that humor may not be for everyone....

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From Selling Historic Homes To Her Own Radio Show…

From Selling Historic Homes To Her Own Radio Show…

By on Jul 7, 2014 in Podcast | 0 comments

Find out how Valorie Ford has taken her business to amazing places and remains so passionate about what she does. This week I interview Valorie Ford with Keller Williams in Richmond West and Charlottesville Virginia. Valorie has had an amazing journey with her business. She started off in mortgages and then got into the real estate game and now has her own real estate radio show. With a family background in home construction, she mixed her passion of helping people, loving historic homes and selling real estate. She quickly grew her business by finding a void in the market and realizing she could help. Valorie has a true passion for helping and connecting people and its clearly evident in this episode. She took her loves and combined them to grow a business that she absolutely loves and is proud to call her own. Running a successful team and having a radio show doesn’t come without its road blocks, but she has proven she has what it takes to completely rock it! Don’t miss this episode, its worth the listen. Plus she is the first American guest to call it “Neesh” so she has bonus points in my books! 🙂 Listen/Download Audio File Here: The Niche Agent - With Valorie Ford (Episode 26) [ 34:53 ] Play Now | Play in Popup | Download (634) (To save, hit download, then right click on the screen and hit save as…)       Watch The Youtube Version Here: About Our Guest Valorie is a Realtor managing her team called Valorie Ford & Co. Real Estate at Keller Williams Realty – Richmond West & Charlottesville. Valorie has created a great model for success that is pretty basic on some levels and more personalized and superior on others. As a real estate professional, she and her team are dedicated and committed to being there through the entire process helping to walk you through the financing and real estate maze so you can get into or sell your home as quickly and stress free as possible! With over 8 years of real estate and mortgage experience, she and her team have the tools to help you succeed in today’s tough market.   If you would like...

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