Unique Selling Proposition (USP) – What’s Yours?
USP – Do You Stand Out?!
In the real estate world, you probably have all heard it. Unique Selling Proposition or USP. But have you ever actually put much thought into it? Have you developed a USP for your business?
If you plan on doing any niche marketing in real estate, you better not skip out on having a strong USP. This is what is going to differentiate you from your competition in the market place. Every agent, regardless if you focus on a niche, should have a USP for their business or else they just become “another agent” and won’t be able to effectively show your worth to your clients.
So what is YOUR USP? Have you decide what makes you you?
Here are some areas you can focus on to help you get to the root of a strong USP for your niche real estate business (or just in general)…
Do you have extra industry Experience?
Do you have a background in other industries?
Do you carry and additional credentials?
Do you have any additional certifications/qualifications?
Do you do anything above and beyond the industry standard?
Do you have an above average track record?
Do you service any specific areas?
Do you service any specific demographic/group?
Do you have a service guarantee?
Do you do anything proactively that others don’t?
Whatever your unique selling proposition is, you should be able to clearly state what differentiates you from the competition. If you don’t, someone else will.
Truly strong and effective USPs should become the single most compelling benefit you provide your clients. These are what are going to make clients sign the paper work with you and choose you, so make it good.
So have you picked yet?
One of the key things about a USP is to start early. The earlier you can get this narrowed down, the sooner you can start to set yourself apart from the competition. This will allow you to market yourself effectively and stand out from the crowd.
Leave us a comment below and tell us about YOUR USP… We’d love to hear what our fans of The Niche Agent are working on.
To you and your niche,
Ryan Smith – The Niche Agent
(P.S. If you haven’t yet, be sure to get a FREE copy of our “101 Real Estate Niche Markets” eBook today to help you find and discover a niche market for your real estate business. www.TheNicheAgent.com/eBook )
