Niche Marketing Tune-Up

By on Jun 27, 2014 in Blog | 13 comments

Does your niche need a tune-up?

 

If you have ever worked on cars, or even driven one that hasn’t been tuned-up in a while, you probably understand the importance of an engine tune-up. Not only does a properly tuned engine keep things running smooth, it saves you money, stops your engine from breaking down, and increases the longevity of your car.

 

With all the intricate “moving parts” of your niche real estate business, have you ever stopped to do a tune-up?

 

If you are new to the business, a tune-up might be a little premature, but if you have been in the business for a year or longer, you may want to consider giving your systems, goals and marketing an overhaul.

 

Goals

The Niche Agent Tune-upSo where do you start? What is worth tuning-up? That depends… The first thing I would look at is your goals vs your actual achievement. Many times agents either over shoot on their goals. Is it possible to do 50 deals in your first year? Sure it is, is it realistic? Maybe. There are some superstars who have pulled it off, but it takes a LOT of work, and dedication and isn’t something that many agents pull off in their first year. What’s more common is agents who under shoot their goal. You may have said it yourself, you may have heard it before: “Well, if I could just do 5 or 6 deals this year, I’d be happy with that!” Setting the bar low is something that doesn’t need to happen. (Especially if you are focused on growing your business and are truly dedicated to learning the business) So don’t sell yourself short, rethink your goals and create a new game plan.

 

Systems

Systems are another area that agents tend to overlook. The systems that get you to 10 deals are not the same systems that get you to 50 deals, or 100 or 500. If you are new to the real estate world, you may be setting yourself up for future failure by not putting the right systems in place from the beginning. Take a look at your business right now and do a self-assessment on your systems. Are there any systems in your real estate business that are holding you back right now? Some may be glaringly obvious, and some, you may not even realize. One of the best ways to accomplish this is to hire a real estate/business coach. The right coach will be able to help you spot the pitfalls in your systems and what you will need to work on. Don’t get hung up on the cost of hiring a GREAT coach, you will make your money back in multiples (if you are committed to applying their advice).

People

The Niche Agent - tune-upAnd the “people” is another area you may need to tune-up. Like your systems, having the right people at the right stage in your business is critical. Knowing how to leverage the right people can take you from an average agent to a mega agent. Doing $10 per hour tasks is not going to get you to $100 an hour income.  One of the solutions for this is, again, a real estate/business coach.  The right coach and training can save you thousands and thousands of dollars in lost wages, lost opportunity costs, and headaches and stress.

 

One of the things I strongly suggest is to do a business planning clinic. This should give you a good idea of some of the things in your business that are going to need a tune-up and then help you create a game plan to achieve those goals.

 

So if you want your business to be firing on all 4 cylinders, make sure your business is tuned up for high performance. You can’t win the race with a crappy car, and you won’t win the real estate game with a business out of tune.

 

To you and your niche,

 

Ryan Smith – The Niche Agent

www.TheNicheAgent.com

 

(P.S. Leave a comment below and share with us some of the things in your business that need tuning-up. Don’t be afraid to share, every agent has areas they need work on. )

    13 Comments

  1. Wow, incredible blog! How long have you been blogging for?

    You made blogging look easy. The overall look of your site is fantastic, let alone the content!

    Daniela Evenden

    August 11, 2014

  2. You share interesting things here. I think that your blog can go viral easily!

    Kathi

    November 8, 2014

  3. Thanks for the marvelous posting! I genuinely enjoyed reading it,
    you are a great author. I will make certain to bookmark
    your blog and will come back someday. I want to encourage you
    to definitely continue your great job, have a nice morning!

    Kandy Olivarez

    November 17, 2014

  4. Howdy! Do you know if they make any plugins to help
    with Search Engine Optimization? I’m trying to get my blog to
    rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thanks!

    Tiffany Sargood

    February 1, 2015

    • Great Question Tiffany. I personally use Yoast SEO plugin. It’s simple to use and very effective. Just note, SEO can be a time consuming thing and requires a lot of effort and forethought.

      TheNicheAgent

      February 3, 2015

  5. What’s Happening i am new to this, I stumbled
    upon this I’ve found It absolutely helpful and it has helped me out loads.
    I hope to give a contribution & aid other users like its helped me.
    Great job.

    Linette Hedgebeth

    June 2, 2015

  6. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your weblog? My blog is in the very same niche as yours and my visitors would definitely benefit from a lot of the information you present here.
    Please let me know if this okay with you.
    Cheers!

    Yesenia Pennigton

    June 4, 2015

    • Of course!

      TheNicheAgent

      June 11, 2015

  7. Hi there to all, how is all, I think every one is getting more
    from this website, and your views are good for new users.

    Damon Biener

    June 12, 2015

  8. Greetings! Very helpful advice in this particular article!
    It’s the little changes that make the greatest changes.
    Thanks a lot for sharing!

    Kenneth Thibideau

    June 14, 2015

  9. Hey very nice blog!

    Burt Schares

    July 4, 2015

  10. Good blog post. I absolutely appreciate this site.
    Keep it up!

    Alvera Wilson

    July 7, 2015

  11. Thanks for a marvelous posting! I seriously enjoyed reading it, you could be a great author.

    I will be sure to bookmark your blog and definitely will come back someday.
    I want to encourage yourself to continue your great posts, have a nice
    afternoon!

    Randell Ringhouse

    July 9, 2015

Leave a Reply to Kathi Cancel reply

Your email address will not be published. Required fields are marked *